This two-semester class is designed to help you develop your own, unique research project on a topic related to marketing and take it from the initial idea to a completed research paper.
Over the course of the spring semester (BUAD 493), you will:
- Discuss how to identify interesting research questions
- Learn how to conduct a literature review
- Develop and propose specific hypotheses
- Design ways in which your predictions can be tested empirically.
The class will guide you through the process of writing a thesis proposal by the end of the spring semester.
Over the course of the fall semester (BUAD 494), you will:
- Conduct the empirical research required to test your hypotheses in order to complete your honors thesis
- Prepare and support your classmates in all aspects associated with this process (e.g., designing and implementing empirical studies, analyzing primary and secondary data, communicating study results, etc.).
- Work in close consultation with the class instructor based on your individual project.
Find the syllabus for Spring BUAD 493 and Fall BUAD 494 below.
The formal requirements to graduate with Marshall Honors are:
- Pass BUAD 493
- Pass BUAD 494
- Graduate with 3.5 or above GPA in the major
- Graduate with 3.3 or above overall GPA.
NOTE: Even if you excel in BUAD 493, you must enroll in BUAD 494 in order to conduct research and submit an original thesis before you graduate to obtain the Marshall Honors designation.