University of Southern California

Recent Faculty Publications

Bresnahan, T., and Yin, P., "Adoption of New Information and Communications Technologies in the Workplace Today," in Greenstein, S., Lerner, J., and Stern, S., eds., Innovation Policy and the Economy, Volume 17, Chicago, IL 2017.
Hoyer, W., MacInnis, D. J., and Pieters, R. (2017) "Consumer Behavior, 7th Edition,".
Kong, G., Rajagopalan, S., and Zhang, H. (2016) "Serving Heterogeneous Customers Through Price and Effort Differentiation,".
Campbell, A., Mayzlin, D., and Shin, J. (2016) "Managing Buzz," Rand Journal of Economics.
Ozkan, E., and Ward, A. R. (2016) "Dynamic Matching for Real-Time Ridesharing,".
Bresnahan, T., Davis, J., Jaconette, T., and Yin, P., "Mobile Applications, The Economics of," in Durlauf, S., and Blume, L., eds., The New Palgrave Dictionary of Economics 2016.
Li, X., Bresnahan, T., and Yin, P. (2016) "Paying Incumbents and Customers to Enter an Industry: Buying Downloads,".
MacInnis, D. J. (2016) "Research Curation on Developing Conceptual Contributions to Consumer Research," Journal of Consumer Research.
Vyas, N. (2016) "Turning Disruptive Technology into a Positive," Institute of Supply Managememnt, 3rd (July, 2016), http://www.ismmagazine-digital.com/ismmagazine/inside_tech?pg=1#pg1.
Cavanaugh, L. A. (2016) "Consumer Behavior in Close Relationships," Current Opinion in Psychology, 10, 101-106.
Reimann, M., Bechara, A., and MacInnis, D. J. (2016) "Leveraging the Happy Meal Effect: Substituting Food with Modest-Non Food Incentives Decreases Portion Size Choice," Journal of Experinment Psychology: Applied forthcoming.
O'Leary, D. E., "Some Issues of Privacy in a World of Big Data and Data Mining," in Hu, F., eds., Big Data: Storage, Sharing, and Security (3S), Taylor & Francis LLC, CRC Press 2016.
Isikman, E., MacInnis, D. J., Ulkumen, G., and Cavanaugh, L. A. (2016) "The Effects of Curiosity-Evoking Events on Activity Enjoyment," Journal of Experimental Psychology: Applied (In Press).
University of Washington, F. I., Dasu, S., and UCLA, R. A. (2016) "Beyond Price Mechanisms: How Much Can Service Help Manage the Competition from Gray Markets?," European Journal of Operations Research.
Boudreau, J. W. (2016) "HR Expertise: Facing the Future of Work," HR Magazine.
Frambach, R. T., Fiss, P. C., and Ingenbleek, P. T. (2016) "How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments," Journal of Business Research.
Hellmann, T., and Wasserman, N. (2016) "The First Deal: The Division of Founder Equity in New Ventures," Management Science.
Reimann, M., MacInnis, D. J., and Bechara, A. (2016) "Can Smaller Meals Make You Happy? Behavioral, Neurophysiological and Psychological Insights into Motivating Smaller Portion Choice," Journal of the Association for Consumer Research, 1 (1), forthcoming.