University of Southern California

Yookyoung Kim
Adjunct Professor of Management and Organization

USC Marshall School of Business
Los Angeles, CA 90089-0808

MA, BA, Yonsei University


Yookyoung Kim is a PhD candidate in Management and Organization at the USC Marshall School of Business. Her research examines how scarcity changes people's thoughts and behaviors leading to implications for leadership, competition, and negotiation. For example, her findings have shown that 1) a scarcity mindset determines what strategy people choose to gain social influence in groups; 2) psychological proximity and concrete thinking foster engagement in competition even without a desire for limited resources; and 3) under the right circumstances, scarcity can facilitate a win-win agreement in negotiation. Yookyoung received a B. A. in Psychology and Business Administration and a M.A. in Industrial and Organizational Psychology from Yonsei University in South Korea. She recently received a graduate research fellowship from the Program on Negotiation (PON) at the Harvard Law School.