University of Southern California

Faculty Finder

Ira Kalb
Assistant Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808



Ira S. Kalb is a professor, consultant, writer, and speaker who authored 10 books and over 240 published articles – contributing frequently to Huffington Post and Business Insider. He has over 43 years of marketing and management experience as President and VP of marketing of COMPAL Computer Systems and a senior management consultant for Accenture. He was elected president of the Southern California American Marketing Association in 1995, and received the Golden Apple Award for teaching in 2009, 2011, and 2014. Students and clients are employing his marketing inventions with great success in the marketplace. He is frequently interviewed for his expertise in the media, and has been appointed to a Wall Street Journal Expert Panel on crisis management.


Kalb, I. S. (2012) "Various see links below,".
Kalb, I. S. (2009) "Various,".
Kalb, I. S. "Structuring Your Business for Success,".
Kalb, I. S. "A Systematic Approach to Professional Selling,".
Kalb, I. S. "Marketing Your Legal Services,".
Kalb, I. S. "The DNA of Marketing,".
Kalb, I. S. "Creating Your Own Marketing Makes Good $ and Sense,".
Kalb, I. S. "Models and Inventions,".
Kalb, I. S. "Zero-Budget Marketing,".
Kalb, I. S. "E-Marketing: What Went Wrong and How to Do It Right,".
Kalb, I. S. "Nuts and Bolts Marketing,".
Kalb, I. S. "Fundamentals of High-Technology Marketing: What Marketers Need to Know,".