University of Southern California

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Ira Kalb
Assistant Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808



Ira S. Kalb is a professor, consultant, writer, and speaker who authored 10 books and over 331 published articles – contributing frequently to Huffington Post and Business Insider. He has over 44 years of marketing and management experience as President and VP of marketing of COMPAL Computer Systems and a senior management consultant for Accenture. He was elected president of the Southern California American Marketing Association in 1995, and received the Golden Apple Award for teaching in 2009, 2011, 2014, and 2016. Students and clients are employing his marketing inventions with great success in the marketplace. He is frequently interviewed for his branding, advertising, and marketing strategy expertise in the media with over 565 media appearances, and has been appointed to a Wall Street Journal Expert Panel on crisis management.


Kalb, I. S. (2012) "Various see links below,".
Kalb, I. S. (2009) "Various,".
Kalb, I. S. "The DNA of Marketing,".
Kalb, I. S. "Creating Your Own Marketing Makes Good $ and Sense,".
Kalb, I. S. "Models and Inventions,".
Kalb, I. S. "Zero-Budget Marketing,".
Kalb, I. S. "E-Marketing: What Went Wrong and How to Do It Right,".
Kalb, I. S. "Nuts and Bolts Marketing,".
Kalb, I. S. "Fundamentals of High-Technology Marketing: What Marketers Need to Know,".
Kalb, I. S. "Structuring Your Business for Success,".
Kalb, I. S. "A Systematic Approach to Professional Selling,".
Kalb, I. S. "Marketing Your Legal Services,".