University of Southern California

Peter Cardon
Academic Director for the MBA for Professionals & Managers, and Associate Professor of Clinical Business Communication

USC Marshall School of Business
Los Angeles, CA 90089-0808

PhD, Utah State University; MBA, Utah State University; BA, Brigham Young University


Pete Cardon teaches a variety of business communication courses. He researches team communication, role of technology in leadership communication, and intercultural business communication. Professor Cardon previously served as President for the Association of Business Communication. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately fifty countries for work and research. He is the author of Business Communication: Developing Leaders for a Networked World.


Godin, J., Leader, L., Marshall, B., Poddar, A., and Cardon, P. (2017) "Virtual Teamwork Training: Factors Influencing Acceptance of Collaboration Technology," International Journal of Information and Communication Technology, 10 (1), 5-23.
Aritz, J. M., Cardon, P., and Walker, R. C. (2016) "Coordination and Media Use in Virtual Teams," Quarterly Journal of Business and Professional Communication.
Moshiri, F., and Cardon, P. (2016) "A nationwide study of faculty diversity in business schools: Perceptions of business deans," Journal of Education for Business, 91 (5), 243-250.
Cardon, P., Walker, R. C., Aritz, J. M., and Loggeman, M. (2016) "A project management approach to developing virtual team skills," International Journal of Case Method Research & Application , 28 (2).
Aritz, J. M., Walker, R. C., Cardon, P., and , L. Z. (2016) "Discourse of leadership: The power of questions in organizational decision making," International Journal of Business Communication.
Cardon, P. (2016) "Community, culture, and affordances in social collaboration and communication," International Journal of Business Communication, 53 (2), 141-147.
Cardon, P., and Marshall, B. (2015) "The Hype and Reality of Social Media Use for Work Collaboration and Team Communication," International Journal of Business Communication, 52 (3), 273-293.
Cardon, P. W., and Philadelphia, M. (2015) "The Role of Motivational Values in the Construction of Change Messages," Business and Professional Communication Quarterly, 78 (2), 215-230.
Cardon, P. W. (2014) "Business Communication: Developing Leaders for a Networked World (2nd edition)," McGraw-Hill.
Cardon, P., and Marshall, B. (2014) "The Impacts of Team Listening and Unscheduled Meetings on Team Coordination," Studies in Media and Communication, 2 (2), 107-117.
Marshall, B., Cardon, P., and Godin, J. (2014) "A Longitudinal Study of Project-Based Learning in an Introductory MIS Course," Issues in Information Systems, 15 (2), 24-30.
Cardon, P., and Dai, Y. (2014) "Mobile Phone Use in Meetings among Chinese Professionals: Perspectives on Multicommunication and Civility," Global Advances in Business Communication Journal, 3 (1), article 2.
Moshiri, F., and Cardon, P. (2014) "The State of Business Communication Courses: A Nationwide Study," Business and Professional Communication Quarterly, 77 (3), 312-329.
Washington, M., Okoro, E. A., and Cardon, P. (2014) "Perceptions of Civility for Mobile Phone Use in Formal and Informal Meetings," Business and Professional Communication Quarterly, 77 (1), 52-64.
Marshall, B., and Cardon, P. (2013) "Does Sample Size Matter in Qualitative IS Studies?," Journal of Computer Information Systems, 54 (1), 11-22.
Cardon, P. (2013) "Business Communication: Developing Leaders for a Networked World," McGraw-Hill 544 pages.
Dioko, L. D., Harrill, R., and Cardon, P. (2012) "The Wit and Wisdom of Chinese Tour Guides: A Critical Tourism Perspective.," Journal of China Tourism Research, 9 (1), 27-49.
Li, X. R., He, L., Harrill, R., and Cardon, P. (2012) "Examining Japanese Tourists’ U.S.-Bound Travel Constraints," Current Issues in Tourism, 13 (1), 1-18.
Robertson, P., Marshall, B., Cardon, P., and Goreva, N. (2012) "Taking Green Computing to the Computer Lab," Issues in Information Systems, 13 (1), 294-299.
Okoro, E. A., Washington, M. C., and Cardon, P. (2011) "E-portfolios in Business Communication Courses as Tools for Employment," Business Communication Quarterly, 73 (3), 347-351.
Marshall, B., Cardon, P., Callender, C., Robertson, P., and Patel, N. (2011) "Using VMware to Teach System Administration in a Lab," Issues in Information Systems, 12 (2), 153-161.
Harrill, R., Uysal, M., Cardon, P., Vong, F., and Dioko, L. D. (2011) "Resident Attitudes towards Gaming and Tourism Development in Macao: Growth Machine Theory as a Context for Identifying Supporters and Opponents," International Journal of Tourism Research, 13 (1), 41-53.
Okoro, E. A., Cardon, P., and & Marshall, B. (2011) "Using Theory-driven Scenarios to Teach about Individualism and Collectivism in Cross-cultural Training," Journal of Business and Training Education, 20, 27-44.
Cardon, P. (2011) "Using typologies to interpret study abroad preferences of American business students: Applying a tourism framework to international education.," Journal of Education for Business, 86 (2), 111-118.
Cardon, P. (2010) "A Meta-analysis of the Cultural Propositions about Conflict Management Styles in Face-negotiation Theory: Recommendations for Advancing Intercultural Business Communication Research.," Journal of Rhetoric, Professional Communication, and Globalization, 1, 35-59.
Cardon, P. (2010) "A Measured Approach to Adopting New Media in the Business Communications Classroom," Business Communication Quarterly, 73 (4), 434-438.
Cardon, P. (2010) "Brand China: Tour Guide Perceptions and Implications for Destination Branding and Marketing," Tourism Analysis, 15 (3), 345-355.
Cardon, P. (2010) "Learning about stereotypes across cultures with films: Using target cultural members’ perspectives," Business Communication Quarterly, 73 (2), 150-165.
Cardon, P. (2009) "Online and offline social ties among social network website users: An exploratory study in eleven societies.," Journal of Computer Information Systems, 50 (1), 54-64.
Cardon, P. (2009) "Professional characteristics communicated by formal versus casual workplace attire.," Business Communication Quarterly, 72 (3), 355-360.
Cardon, P. (2009) "A model of face practices in Chinese business culture: Implications for Western businesspersons," Thunderbird International Business Review, 51 (1), 19-36.
Cardon, P. (2009) "A comparison of study abroad and globalization attitudes among information systems, computer science, and business students: Recommendations for IS curriculum design," Issues in Information Systems, 10 (1), 28-39.
Cardon, P. (2008) "A critique of Hall’s contexting model: A meta-analysis of the intercultural business and technical communication literature," Journal of Business and Technical Communication, 22 (4), 399-428.
Cardon, P. (2008) "National culture and technology acceptance: The impact of uncertainty avoidance," Issues in Information Systems, 9 (2), 103-110.
Cardon, P. (2008) "Social networking websites in India and the United States: A cross-national comparison of online privacy and communication," Issues in Information Systems, 9 (2), 87-94.
Cardon, P. (2008) "Horizontal and vertical individualist and collectivist tendencies among Chinese and American management students," Journal for Global Business Education, 8, 1-18.
Cardon, P. (2007) "Loss of Face among Chinese Businesspeople in Intracultural and Intercultural Business Interactions," DPE Journal, 49 (3), 19-39.
Cardon, P. (2007) "The importance of teaching about globalization in business education," Journal for Global Business Education, 7, 1-20.
Cardon, P. (2006) "Reacting to face loss in Chinese business culture: An interview report," Business Communication Quarterly, 69 (4), 439-443.
Cardon, P. (2006) "Evaluation of cross-cultural training: Application of a human resource development model," Workforce Education Forum, 33 (2), 19-32.
Cardon, P. (2006) "The role of face in Chinese and East Asian Cultures: Implications for applying context to marketing research," 2006 Korean Academy of Marketing Science Spring International Conference Proceedings.
Cardon, P. (2006) "The changing nature of global assignments: Implications for cross-cultural training," Business Education Forum, 60 (3), 48-50.
Cardon, P. (2005) "Face: Western and Eastern perspectives," National Business Education Association Yearbook, 43, 172-186.
Cardon, P. (2004) "International outsourcing of service jobs: The benefits and costs," Business Education Forum, 59 (2), 36-38.
Cardon, P. (2003) "Chinese business face: Communication behaviors and teaching approaches," Business Communication Quarterly, 66 (4), 9-22.
Cardon, P. (2003) "The effectiveness of substitute teacher training: The results of a Utah study," ERS Spectrum Journal of Research and Information, 21 (1), 40-46.
Cardon, P. (2002) "Management of substitute teachers in Utah: Current practices and recommendations for the future,".
Cardon, P. (2001) "Guanxi relationships: The key to doing business in China," Business Education Forum, 56 (1), 29-30, 39-40.
Cardon, P. (2001) "Recruiting and retaining substitute teachers," SubJournal, 2 (1), 37-44.