The Doctor of Philosophy degree program in business administration/marketing is designed to produce research-oriented graduates with the quantitative skills and intellectual impulse to further ground-breaking research in the field. These graduates will, from positions in academia, advance business practices and enhance the contributions that businesses make to the larger community.
These goals can be advanced through research contributions in theory, concepts, methods and practices, and education of the next generation of business leaders.
A highly-competitive program, an emphasis in marketing at the Ph.D. level trains the next generation of scholars to conduct advanced academic research. Selected students work closely with faculty advisers who mentor them through dissertation discovery, academic seminars, research publication and entry into the academic marketplace. Marshall marketing Ph.D.’s go on to important careers at leading universities around the nation and the world.