Students in USC Marshall’s top-ranked MBA program are required to take Marketing Management (GSBA 528) as part of their core. In this class, students learn the fundamentals of marketing, an integrated marketing process that begins and ends with the concept of “market.”
In year two, MBA students chart their own course of study. A wide array of elective courses offers students immersion in specific functional areas, disciplines and industries, including marketing. The selection allows students to gain an in-depth understanding of a particular subject or to continue to pursue a broad-based management education. Click here for more information and to find graduate-level courses in marketing.