Quoted: Dina Mayzlin in The New York Times
While Tate McRae's new Neutrogena video may have been accused of inauthenticity, Mayzlin explains how even bad press can have a positive effect on a brand's awareness.
Quoted: Dean Andy Call in the Daily Trojan
Quoted: Dean Andy Call in the Daily Trojan
Call, Dean of the Leventhal School of the Accounting, discussed his vision for the future of Leventhal with the Daily Trojan.