University of Southern California

Lars Perner
Assistant Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

PhD, University of Southern California; MBA, BA, California Polytechnic State University


Lars Perner's research interests focus in non-profit marketing, sponsored fundraising, consumer behavior, consumer price response, branding, and bargain hunting. His work has been published in the Journal of Marketing Management, Journal of Marketing Education, Journal of Consumer Affairs, and Journal of Consumer Psychology. He currently serves as a faculty coordinator for the Department of Marketing's undergraduate introductory marketing course sections, which serve approximately 1,600 students every academic year.


Perner, L. E., "The Eccentric Absentminded Professor," in Perner, L., eds., Scholars With Autism Achieving Dreams, Auricle Books, Sedona, AZ 2011.
Perner, L. E. (2011) "Scholars With Autism Achieving Dreams," Auricle Books
Perner, L. E. (2011) "Applying to College: Finding the Right Fit," Autism-Asperger's Digest.
Perner, L. E. (2008) "Autism Subtypes: A Key to Understanding a Perplexing Spectrum," Autism Sectrum Quarterly, 15 (Spring, 2008), 8-11.
Kamins, M. A., Alpert, F., and Perner, L. E. (2007) "How Do Consumers Know Which Brand Is The Market Leader or Market Pioneer? Consumers' Inferential Processes, Confidence and Accuracy," Journal of Marketing Management, 23 (7-8), 590-611.
Kamins, M. A., Alpert, F. H., and Perner, L. E. (2007) "How do Consumers Know Which Brand is the Market Leader? Consumers' Inferential Processes, Confidence, and Accuracy," Journal of Marketing Management, Forthcoming (Forthcoming).
Ackerman, D., and Perner, L. E. (2004) "Did You Hear What My Friend Paid! Examining the Consequences of Social Comparisons of Prices," Advances in Consumer Research, XXXI, 596-592.
Perner, L. E. (2004) "Marketing a Person on the Autistic Spectrum: Some Business School Lessons," Soaring to New Heights: Proceedings of the Meeting of the Autism Society of America, Seattle 246-453.
Perner, L. E. (2003) "Preparing to Be Nerdy Where Nerdy Can Be Cool: College Planning for the Student with High Functioning Autism," Proceedings, Autism Society of America meeting, Indianapolis, IN.
Alpert, F., Kamins, M. A., and Perner, L. E. (2003) "Consumers' Perception and Misperception of Market Leadership and Market Pioneership," Journal of Marketing Management, 19, 807-835.
Ackerman, D. S., Gross, B. L., and Perner, L. E. (2003) "Instructor, Student, and Employer Perceptions on Preparing Students for Changing Business landscapes," Journal of Marketing Education, 25 (1), 46-57.
Perner, L. E., Ackerman, D., and Gross, B. (2001) "Hey, We Missed the Exit: Teaching Marketing Students To Navigate in a Changing Business Landscape," Western Marketing Educators' Conference Waikoloa, Hawaii.
Ackerman, D., Gross, B., and Perner, L. E. (2000) "Preparing for the Future: Shifting Students' Focus From What Has Been Done to What Can Be Done," Western Marketing Educators' Conference, Lake Tahoe, NV.
Perner, L. E. (1998) "Asking About Prices: A New Approach to Understanding Price Stickiness," Journal of Consumer Affairs, 32 (2), 424-426.
Kamins, M. A., Folkes, V. S., and Perner, L. E. (1997) "Consumer Response to Rumor: Good News, Bad News," Journal of Consumer Psychology, 6 (2), 165-187.