Management Development Program: Business Essentials for Managers

  • Management and Strategy


This program equips high-potentials and senior managers with the business knowledge and leadership skills needed to succeed in management. Explore knowledge and tangible strategies across all business areas and return to your workplace strengthened to continue your advancement as a leader and decision-maker. Building the foundation for success requires the mastering of business essentials and acumen. This course offers an in-depth look at fundamental management development. Each of the seven Saturday sessions will help you build skills in leadership and decision making, strategic management, team building, entrepreneurial thinking and innovation, finance, marketing, consumer satisfaction and operations. You will learn knowledge and skills in everything from the concrete language of budgets to the subtle points of executive communication in business terms they understand.

    • Date
    • Time
    • Cost
    • Location
    • Date
      March 11, 2017 - April 29, 2017
    • Time
      9:00 am - 4:00 pm
    • Cost
    • Location
      Los Angeles
    • + details/register
Outcomes and Objectives

After your module, you will be able to walk into your workplace with new ideas, new strategies and new ways to resolve business and managerial challenges.

  • Gain a deeper understanding of the competitive forces that influence corporate success
  • Learn strategic and managerial skills necessary for leadership in an entrepreneurial business world
  • Understand financial management and its relationship to monitoring and evaluating your organization's performance
  • Learn the value of firms and the strategies that shareholders value
  • Understand effective marketing strategies to exceed customer expectations
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Topics and Sessions
  • Business Acumen
  • Strategy Formulation and Implementation
  • Building and Sustaining a Competitive Advantage
  • Operations to Achieve Competitive Advantage
  • Executive Communication Skills
  • Leadership and Decision Making
  • Finance and Accounting
  • Social Media Marketing

People Management in a Team-Based Environment
Interpersonal skills 
Effective team building & management 
Managing people: motivation, behavior & performance

Finance for Managers
Value-based management 
Finance principles: cash flow analysis, capital budgeting, risk-return, capital structure, & investment strategies

Accounting for Managers
Financial reporting 
Financial statement analysis 
Interpret & utilize accounting data for planning and reporting
Cost accounting issues

Strategy Formulation & Implementation
What is strategy: who-what-how 
Environmental trends & impact: SWOT 
Strategic thinking: aligning goals, objectives & behaviors

Achieving Competitive Advantage
Value chain analysis 
Create differentiation/competitive advantage 
Link strategy to action 
The global perspective

Improving Operations to Achieve Competitive Advantage
Business process management & improvement 
Customer service: internal & external 
Supply chain management

Strategic Marketing Management 
Branding Positioning 
Marketing, Strategic and Analogy 
Partnership Brand Marketing

Executive Communication Skills
Organizing presentations 
Presentation skills 
Negotiation & Persuasion

Putting It All Together: Team Project
Case work completed in small teams over the course of the program 
Final project presentations

Social Media Marketing
Review of Social Networks
Marketing your Business
Engaging audiences
Measuring results

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Teaching Method

Using case studies, current business articles, interactions and a team project, the faculty will lead you to focus on the key knowledge and skills you need to understand business from an overall perspective. In-class and team projects will provide the opportunity for participants to apply new models to their own business units or organizations.

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Who Should Attend

This program is specifically designed for managers with 2 to 7 years of experience, professionals with management responsibilities lacking any formal business education, specialists taking on general responsibilities, or anyone who simply wants exposure to the most current business practices.

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Past Participant Testimonials

"The first day of this program paid for itself! Thanks." - General Counsel, Modified Plastics, Inc.

"This was a great overview of business topics. This course hit appropriately on skills and experiences of everyday business in a concentrated amount of time." - Senior National Sales Executive, Coca-Cola

"This was a fantastic program that allowed us to immediately practice the skills we learned and to experience working in a team environment." - Regional Sales Manager, Jafra Cosmetics International

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James J. Owens is an Assistant Professor in the Center of Management Communication at the USC Marshall School of Business. He is an expert in professional management communication, including oral, written, negotiation and interpersonal skills, as well as career- related communication such as interviewing, resumes, and networking. He has authored more than 100 articles published in local, national, and international magazines and newspapers.

James received a BA from Bates College, an MBA from Columbia University and an MPW from USC. For more detailed background information on Professor Owens please click here.

Merle Hopkins is a Professor of Clinical Accounting at the Leventhal School of Accounting at the University of Southern California (1995 to present), where he also served as the assistant dean and as an assistant professor. Merle currently teaches financial accounting, managerial accounting and entrepreneurial finance in the USC Master of Medical Management program and the undergraduate accounting mega-section(BUAD 250a). Merle received his PhD in business administration (accounting) from Michigan State University, his MS in accountancy from Western Michigan University, and his BA in history from Western Michigan University. For more detailed background information on Professor Hopkins please click here.

S. "Raj" Rajagopalan (Raj) is a Professor in the Data Sciences and Operations Department in the Marshall School of Business at the University of Southern California (USC). He was Chair of the Department from 2000 - 2004. He holds a Ph.D. in Operations and Technology Management from Carnegie Mellon University, and degrees from the Indian Institute of Management, Ahmedabad, India, and the Indian Institute of Technology, Madras, India. He has taught for over 25 years at USC in the MBA and Executive programs and has won awards for his teaching. He has consulted for firms such as Johnson and Johnson, Hewlett Packard and Coleman in the area of Supply Chain Management. For more detailed information on Professor Rajagopalan's background, click here.

Rex Kovacevich teaches in the undergraduate and executive education programs at the Marshall School of Business. He has twice received the Golden Apple Award, given by students to the top undergraduate business school professor, and has received other Marshall School faculty awards for teaching and learning innovations. Rex also serves as the Associate Director of the Marshall Global Branding Center, which focuses on brand-related research, executive education programs, and student learning opportunities. While in the corporate world, Rex held different product management and sales management positions with a major California bank, where he specialized in the marketing of consumer and small business financial products. Rex received his Master of Business Administration degree from the University of Southern California. click here

Gita Govahi Ph.D. is the Director of the Experiential Learning Center at the USC Marshall School of Business. During her tenure, she has inaugurated a number of training programs and conducted numerous training sessions for the Marshall School's graduate, undergraduate and executive education programs. As the Director of the Experiential Learning Center, she leads a core group of professional trainers who design and conduct experiential exercises for the Marshall School's constituencies. Ms. Govahi received her bachelor's degree in business administration from the USC Marshall School of Business and her Master of Science degree in applied behavioral science also from USC. A doctoral candidate at Claremont, her area of interest is knowledge management and e-learning.


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CEU Credits

You will earn 5.6 CEU credits taking this IN PERSON course. A continuing education unit (CEU) is a measure used in continuing education programs, particularly those required in a licensed profession for the professional to maintain the license. A CEU unit of credit equals to 10 hours of participation in the accredited program designed for professionals with certificates or licenses to practice various professions.

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Course Disclaimer

Every reasonable effort will be made to ensure this course runs as described on this web page. Please note that course dates and professors are subject to change. You will be notified by email in advance if there is a date or professor change. Additionally, this course also requires a minimum number of registrants in order to take place. You will be notified by email if the course does not meet this minimum.

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