MS Marketing

Graduate Career Services


The USC Marshall Graduate Career Services team draws upon the experience of seasoned professionals in a wide range of industries and functions – including consulting, consumer packaged goods, financial services, investment banking, healthcare, human capital management, marketing, management, nonprofit, retail and supply chain operations. Students meet with career advisors and global sector leads (GSL) for individualized coaching and guidance on skill building, strategic career planning and employment negotiations to help target a job search strategy for specific positions or companies.

Appointments with advisors may be made directly online via the My Career Services Online Portal (MCSO).


Yangyang Ye

Associate Director, International Career Strategist

Yangyang “Yoyo” Ye, M.S. serves as the International Career strategist for the Graduate Career Services Center at USC Marshall School of Business. She works closely with international graduate students on developing their global career success strategies.

Yoyo’s experience was twofold, she has six years of experience in student advising, in both higher education sector and a private educational consulting firm, and three years of experience as a business professional in financial services sector. Before joining Marshall, she worked as an Assistant Director at the Business Career Services at the College of Business at the University of Illinois at Urbana-Champaign, in charge of graduate student advising, and an Assistant Director at the Global Education Institute at the University of North Carolina at Chapel Hill, focusing on global educational program development. Prior to this, she worked as a Principal Consultant in an educational consulting firm in Beijing, China, and has helped hundreds of international students get admitted by top U.S. business programs. Yoyo started her career in one of the Big Four accounting firms - Ernst & Young, where she took key responsibilities in the planning and execution of the Firm’s global flagship business development and marketing program – Entrepreneur of the Year (EOY).

Yoyo earned an M.S. in International Marketing Management from the University of Leeds in the U.K., and a B.B.A. in Public Finance from Capital University of Economics and Business in China. Combining her experience from both the education sector and business field, her knowledge of the global job market, as well as her in-depth understanding about international students, she strives to help international students achieve their potential, and reach their career success.

Yoyo was a non-professional Chinese opera singer when she was young, besides her professional life, she appreciates all forms of performing arts and visual arts across different cultures.

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All career resources are uploaded to MCSO portal for 24/7 access. In addition, selected resources are also available in print format in the Career Services Center lobby, Popovich Hall 310.

Five Phases of Personalized Career Development

We are committed to the excellence and achievements of our graduates. The USC Marshall Master of Science in Marketing Program provides strategic career resources and individualized attention to every student.

career plan development

Phase 1: Career Plan Development

In this phase, we gather each student’s career goals, as well as their desired industries and companies. Students are asked to share their key strengths and areas for improvement. Information will be kept in each student’s file and will be used for personal career advisement which will be conduced by the program’s Associate Director. This information will also play a role in determining the companies and executives to be invited for MS in Marketing Program career events.

career workshops

Phase 2: Career Workshops

Students will attend 6 Career Workshops which will provide a robust foundation for creating a strong resume, performing well in interviews, creating connections at networking events and negotiating job offers. These career workshops are conducted early in the program to prepare students for upcoming networking and recuitment events.

Masters of Marketing Seminars

Phase 3: Masters of Marketing Seminars

Masters of Marketing Seminars allow students the opportunity to make initial contact with company executives. The seminars feature marketing experts and senior executives who come to the USC campus to have discussions with students on their industries, companies and careers.

Mentoring Program

Phase 4: Mentoring Program

Each qualifying student will be assigned a professional mentor who is an executive at the student’s desired company. The mentoring program allows students to deepen their contact with the executive and the company, giving students an upper hand in understanding the indsustry, company culture and available opportunities.

Recruiter Events

Phase 5: Recruiter Events

The final phase involves supporting students’ career paths by providing additional opportunities for students to apply for jobs. There are 2 campus-wide recruiting events (fall and spring), 2 combined MS program recruiting events (fall and spring), and on-going recruiter outreach undertaken by the Associate Director of the program to meet individual student needs.

The combined MS program recruiting events, often referred to as Industry Network Connect (INC) events, offer access to exclusive resources which provide students with access to job postings and career events.

Make Initial Contact with The World's Leading Companies

The only of its kind in the nation, the Masters of Marketing Seminars allow students to make initial contact with companies related to their interests. Previous students have leveraged these events to gain further knowledge on potential careers and opportunities.

Masters of Marketing Seminar

Masters of Marketing Seminar 2015

We invite executives from the world’s leading companies to participate in round-table discussions. There are a total of 5 Masters of Marketing Seminars per calendar year. In each seminar, a panel of 5 - 6 executives will be available to answer students’ questions relating to their companies, breaking into the industry, job responsibilities and much more.

Below are some of the companies whose executives have previously participated in Masters of Marketing Seminars:

  • Disney
  • Paramount Pictures
  • Lionsgate Entertainment
  • Sony Pictures Entertainment
  • Netflix
  • DreamWorks
  • MGM
  • Google
  • eBay
  • BCBG Max Azria
  • L’Oreal
  • Beats by Dr. Dre
  • Nike
  • Nielsen
  • Boston Consulting Group (BCG)
  • Taco Bell
  • Nestle
  • Mattel Toys

Other Career Services and Resources for MS in Marketing Students

Individualized attention for resumes, cover letters and mock interviews

Each student goes through 3 rounds of resume review conducted by 3 different experts. Students will then optimize their resumes based on the feedback given during these reviews. Additionally, students will go through rounds of mock interviews to better prepare them for possible interview questions and scenarios.


The ConnectSC portal allows students to upload their resumes for consideration by potential employers. Companies from all around the world post their job openings on this career portal. Students in the MS in Marketing Program have access to these job postings and may apply to these jobs based on their interests.

USC Trojan Network

Becoming a graduate of the Marshall School of Business allows you to join the Trojan Network, one of the strongest alumni networks in the world. The Trojan Network includes over 380,000 USC alumni, with over 86,000 alumni from the Marshall School of Business.