Understanding Hidden Interaction Codes that Drive Business Success
A new study from Associate Vice Dean Peer Fiss and a former Marshall PhD students found that “category interaction codes” influence how consumers evaluate, buy, and use products.
Interview: Marco Aponte-Moreno in Pollstar
Interview: Marco Aponte-Moreno in Pollstar
APONTE-MORENO, professor of clinical management and organization, chats with Pollstar to discuss how live industry leaders can manage their teams in a contracting market amid tour and festival cancellations.