Skip to main content
EDIT

Kristen Schiele

  • Associate Professor of Clinical Marketing

Dr. Kristen Schiele is an Associate Professor of Clinical Marketing, whose innovations in teaching and curriculum development earned her the Evan C. Thompson Faculty Mentoring and Leadership Award. She serves as the Academic Director of the Master of Science in Marketing program and is the President-Elect of the Marketing Educators Association, where she also serves on the Board of Directors. Her areas of specialization include digital marketing, social media, and user experience. Dr. Schiele’s research focuses on design thinking, digital marketing strategies, and innovations in marketing education. She is a recipient of the Fulbright Scholar Award, through which she taught and conducted research in Portugal. She is also the co-author of Mobile Marketing Essentials and is a frequent speaker on emerging trends in user experience and human-centered design.


Kristen Schiele
Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU

Areas of Expertise

Design Thinking
Digital Marketing
Digital Media
Fads and Trends
Feminism
Human-Centered Design
Marketing
Media
Mobile Marketing
Social Media

Departments

Marketing

INSIGHT + ANALYSIS

The latest interviews, quotes, citations, and research in the media.

NEWS + EVENTS

COURSES

Fall 2025
  • MKT-425
    Digital Marketing Fundamentals
    Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
  • MKT-551
    From Strategy to Execution: User Experience (UX) and Design
    Explores the dynamic relationship between user experience (UX) and marketing strategy. Students utilize UX design principles to address product and marketing challenges.
Spring 2025
  • MKT-425
    Digital Marketing Fundamentals
    Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
  • MKT-451
    User Experience (UX) and Design for Marketing
    Theories and frameworks to enhance customer engagement and satisfaction by integrating UX principles into design and marketing strategies.
Fall 2024
  • MKT-425
    Digital Marketing Fundamentals
    Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
  • MKT-551
    From Strategy to Execution: User Experience (UX) and Design
    Explores the dynamic relationship between user experience (UX) and marketing strategy. Students utilize UX design principles to address product and marketing challenges.
Spring 2024
  • MKT-425
    Digital Marketing Fundamentals
    Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
  • MKT-499
    Special Topics
    Current developments in the field of Marketing; topics to be selected each semester.
Fall 2023
  • MKT-425
    Digital Marketing Fundamentals
    Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
  • MKT-499
    Special Topics
    Current developments in the field of Marketing; topics to be selected each semester.