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Kristen Schiele

  • Associate Professor of Clinical Marketing

Kristen Schiele specializes in the areas of digital marketing and social media, and serves on the Board of Directors for the Marketing Educators’ Association. Her primary areas of research include design thinking, digital marketing, and innovations in marketing education, and she received the Fulbright Scholar Award to teach and conduct research in Portugal. Dr. Schiele is co-author of the Mobile Marketing Essentials textbook, and frequently speaks on current and emerging trends in user experience and human-centered design.

Kristen Schiele

Areas of Expertise

Design Thinking
Digital Marketing
Digital Media
Fads and Trends
Feminism
Human-Centered Design
Marketing
Media
Mobile Marketing
Social Media

Departments

Marketing

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