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Kristen Schiele

  • Associate Professor of Clinical Marketing

Kristen Schiele specializes in the areas of digital marketing and social media, and serves on the Board of Directors for the Marketing Educators’ Association. Her primary areas of research include design thinking, digital marketing, and innovations in marketing education, and she received the Fulbright Scholar Award to teach and conduct research in Portugal. Dr. Schiele is co-author of the Mobile Marketing Essentials textbook, and frequently speaks on current and emerging trends in user experience and human-centered design.

Kristen Schiele
Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU

Areas of Expertise

Design Thinking
Digital Marketing
Digital Media
Fads and Trends
Feminism
Human-Centered Design
Marketing
Media
Mobile Marketing
Social Media

Departments

Marketing

INSIGHT + ANALYSIS

The latest interviews, quotes, citations, and research in the media.

NEWS + EVENTS

COURSES

Fall 2025
  • MKT-425
    Digital Marketing Fundamentals
    Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
  • MKT-551
    From Strategy to Execution: User Experience (UX) and Design
    Explores the dynamic relationship between user experience (UX) and marketing strategy. Students utilize UX design principles to address product and marketing challenges.
Spring 2025
  • MKT-425
    Digital Marketing Fundamentals
    Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
  • MKT-451
    User Experience (UX) and Design for Marketing
    Theories and frameworks to enhance customer engagement and satisfaction by integrating UX principles into design and marketing strategies.
Fall 2024
  • MKT-425
    Digital Marketing Fundamentals
    Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
  • MKT-551
    From Strategy to Execution: User Experience (UX) and Design
    Explores the dynamic relationship between user experience (UX) and marketing strategy. Students utilize UX design principles to address product and marketing challenges.
Spring 2024
  • MKT-425
    Digital Marketing Fundamentals
    Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
  • MKT-499
    Special Topics
    Current developments in the field of Marketing; topics to be selected each semester.
Fall 2023
  • MKT-425
    Digital Marketing Fundamentals
    Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
  • MKT-499
    Special Topics
    Current developments in the field of Marketing; topics to be selected each semester.