- 213-740-5508
- kschiele@marshall.usc.edu
Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU
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Kristen Schiele
- Associate Professor of Clinical Marketing
Kristen Schiele specializes in the areas of digital marketing and social media, and serves on the Board of Directors for the Marketing Educators’ Association. Her primary areas of research include design thinking, digital marketing, and innovations in marketing education, and she received the Fulbright Scholar Award to teach and conduct research in Portugal. Dr. Schiele is co-author of the Mobile Marketing Essentials textbook, and frequently speaks on current and emerging trends in user experience and human-centered design.
INSIGHT + ANALYSIS
INSIGHT + ANALYSIS
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![Black and white photography of a person looking at their smartphone.]()
Article: Elon Musk Aims to Turn Twitter Into an ‘everything App’ – a Social Media and Marketing Scholar Explains What That is and Why It’s Not So Easy to Do
KRISTEN SCHIELE, associate professor of clinical marketing, authors a piece on THE CONVERSATION outlining what it will take for a company to launch an everything app in the US — be that X or a competitor.
NEWS + EVENTS
NEWS + EVENTS
