Kristen Schiele specializes in the areas of digital marketing and social media, and serves on the Board of Directors for the Marketing Educators’ Association. Her primary areas of research include design thinking, digital marketing, and innovations in marketing education, and she received the Fulbright Scholar Award to teach and conduct research in Portugal. Dr. Schiele is co-author of the Mobile Marketing Essentials textbook, and frequently speaks on current and emerging trends in user experience and human-centered design.
Areas of Expertise
INSIGHT + ANALYSIS
NEWS + EVENTS
New Courses Allow Students to Delve into Digital Strategy, SEO, and Web Design
Students share highlights from a new Marshall course, including meeting company leaders, a visit to Google, and real-world learning in the classroom.
Marshall Faculty Publications, Awards, and Honors: November 2023
We congratulate our distinguished faculty for their recently accepted and published research and awards.