Cheryl Wakslak’s research focuses on how people interact with others across various forms of distance. Much of her recent research looks at communication, exploring when people use more big-picture, abstract language versus more specific language, and how this influences the way they are perceived by others. Projects here focus especially on the role of gender, power, diversity, and perceptions of leadership and future potential. Cheryl is further interested in how these dynamics -- and other communication signals -- play out in the entrepreneurial space. She explores these interests using a variety of approaches, including experiments, field studies, and archival data analysis.
Areas of Expertise
INSIGHT + ANALYSIS
NEWS + EVENTS
Tommy Talks: I or We and Why It Matters
Communicators can frame what they say using “I” or “we” language – what influences which they choose and what implications does this have? In this Tommy Talk, Prof. Wakslak describes recent research that links choices of I’s and we’s to the concreteness or abstractness of a message, and shows how awareness of this connection can lead to more effective messaging.
RESEARCH + PUBLICATIONS