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Neely Center for Ethical Leadership and Decision Making

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    Neely Center for Ethical Leadership and Decision Making

    Today's leaders are burdened with ever-growing expectations and dilemmas. The Neely Center for Ethical Leadership and Decision Making provides leaders with tools at the intersection of ethics and technology so they can make wise decisions for their organizations while feeling confident about the future. In so doing, we aim to help solve what we believe to be the most difficult, but most important, challenge of our time – how to align emerging technologies with ethical, human-centered values.

About

The Neely Center focuses on three technology-powered innovations poised to revolutionize business and society: 1) Social media platforms and their effects on individuals and communities around the world; 2) Artificial intelligence and its implications for human coordination and decision making; and 3) Immersive and mixed reality (AR/VR/XR) environments with the potential to enhance or detract from physical reality. In each case, we seek to steer these powerful tools toward their benefits and away from harms.

The Neely Center was founded thanks to a generous endowment provided by USC Trustee Jerry Neely and his wife Nancy. The Center’s mission is to guide leaders in making responsible decisions surrounding the development, implementation, and management of emerging technologies. By fostering and promoting cutting-edge research, comprehensive education, and cross-disciplinary dialogue, we strive to ensure that technological advancements contribute to both immediate and enduring societal benefits.

The Neely Indices

USC Marshall’s Neely Ethics & Technology Indices includes three nationally representative metrics aimed at capturing people’s usage and experiences of harm and benefit across three critical technologies: social media, artificial intelligence (AI), and mixed reality (AR/VR). 

The Neely Social Media Index, Neely-UAS Artificial Intelligence (AI) Index, and Neely Mixed Reality Index are publicly available and represent America's first longitudinal, nationally representative analysis of social media, AI, and mixed reality user interactions.

  • We collect monthly data from a representative sample of US households on usage of and positive and negative experiences with specific social media platforms. Our hope is that this information can help stakeholders reward platforms that meaningfully connect and inform users, while holding accountable platforms that create negative experiences for users and society.

NEELY MBA Fellows

The Neely MBA Ethics & Technology Fellows program aims to support visionary MBA students poised to become the next generation of technology leaders. Each cohort explores and guides the development of a new area of transformative technology. The 2023-24 cohort is focusing on mixed reality (AR/VR), with implications for entertainment, gaming, collaboration, education, and healthcare.

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    Neely Center for Ethical Leadership and Decision Making
    USC Marshall School of Business
    3660 Trousdale Pkwy, Suite 216 ACC
    Los Angeles, CA 90089
    EMAIL