USC Marshall Undergraduate Emphases
USC Marshall’s undergraduate business specializations provide unique value for students seeking to turn their ideas into outcomes in the rapidly evolving 21st-century global marketplace.
The Emphases, introduced in Fall of 2021, are optional specializations for undergraduates within the Business Administration (BUAD) degree program, complement the renowned joint, interdisciplinary programs and specialized degrees to elevate an approach that prepares students for the real world, right now.
Business Administration Emphases
Data-driven decision making
Business Administration with an emphasis in Business Analytics teaches students analytical and hands-on skills to aid data-driven decision making, execution, and evaluation.
This emphasis is STEM eligible.
Communication skills to achieve professional goals
Business Administration with an emphasis in Communication provides students with the skills deemed most desirable by employers across all industries and fields to drive individual success as an employee, colleague, and workplace leader.
Skills to adapt and solve in a dynamic world
Business Administration with an emphasis in Entrepreneurship and Innovation provides students the skills, tools, and mindset to create new products, new services, new ventures, and new worlds as they meet the needs of customers and help solve the thorny problems we face as an economy and a society.
Develop skills for financial analysis, decision making, and value creation
Business Administration with an emphasis in Finance provides specialized skill sets for students wishing to work in the finance industry, preparing them for complex tasks involving finance, economics, and advanced computer modeling.
This emphasis is STEM eligible.
Leadership and innovation for competitive advantage
Business Administration with an emphasis in Leadership and Innovation teaches students to lead and innovate, identify and solve critical problems, and build a sustainable competitive advantage.
Effective marketing for organizations of the future
Business Administration with an emphasis in Marketing provides students with creative and analytical skills for effective marketing strategy, execution, and evaluation across industries.
Dynamic growth in an ever-changing market
The Bachelor of Science in Business Administration Real Estate Finance Program provides specialized skill sets for students wishing to work in real estate finance and development, preparing them for the specific complexities of real estate finance, economics, and state-of-the-art computer modeling.
Managing risk to maximize opportunity
Business Administration with an emphasis in Risk Management enables students to manage the risks of an increasingly complex and interconnected business environment.
Innovation in accounting education and critical research
The USC Leventhal School of Accounting provides students with the skills they need to become not only qualified accountants, but also well-rounded professionals.
The cutting edge of opportunity
Offered in conjunction with the USC Viterbi School of Engineering, the Computer Science and Business Administration program qualifies students to enter the highly competitive world of advanced computing in support of business growth, a cornerstone of tomorrow’s economy.
Business perspectives from three world-class universities
The only undergraduate program of its kind, the USC Marshall World Bachelor in Business connects leading-edge teaching methods with cultural immersion and real-world experiences in Los Angeles, Hong Kong, and Milan.
Real-world skills for creative leaders
The John H. Mitchell Business of Cinematic Arts Program (BCA) is a 4-year joint degree conferred by USC's School of Cinematic Arts and the Marshall School of Business. This degree equips students to apply their skills to both business and entertainment professions and prepares them to become leaders in the entertainment industry.