Find Your Passion
What drives you?
At USC Marshall you have flexibility to pursue your passion.
Are you eager to launch a career in entertainment or medical management? Want to change the world by running non-profits in rural Africa? Plan on being an entrepreneur living in China, a financier based in New York or the owner of an art gallery in Santa Fe?
Our business administration curriculum grounds you in business basics while allowing you to develop expertise in specific areas of business from accounting, management and operations to information management, marketing and finance. Plus, you can take advantage of multiple elective units that give you the flexibility to explore fascinating classes at one of the world's great research universities.
Use these electives to build toward a dual or joint degree or minor. Choose from any number of USC minors such as cinematic arts, biotech, communications design, international relations, Spanish, and more.
Or choose from any number of USC minors (like biotech, communications design, Spanish, engineering and technology commercialization and cinematic arts). For non-business majors, we offer an array of business minors (such as business law, consumer behavior, or entrepreneurship).
Flexibility and choice are also built in to the broad range of options you'll find here for global study, global experiences and global internships.
Four Year Programs
Our four-year programs allow you the freedom and flexibility to explore courses in the Marshall School of Business and the university at-large.
A four-year program at USC Marshall means:
- You can take business courses as early as your first semester at USC
- The ability to double-major and/or minor and graduate in four years!
- Taking a mix of business and non-business courses each semester-think crunching numbers in your accounting class in the morning and off to your dance class in the afternoon for choreography
USC Marshall offers the following four-year undergraduate degrees:
In addition, we offer the following interdisciplinary joint programs:
- BS in Business Administration, emphasis in Cinematic Arts *freshman only
The USC Marshall curriculum is based on the University's foundation of "breadth with depth". To give you the flexibility needed to succeed in the classroom and in the business world, USC Marshall curriculum offers the following features:
- 32 Free Electives which can be used throughout the university; sufficient to pursue a minor or double major
- 12 upper level business units which can be taken across all business departments
The Experiential Learning Center
The Experiential Learning Center (www.marshall.usc.edu/programs/experiential-learning-center) was founded in 1967 by the Business School faculty. The Center was established as a collaborative effort between Business Communication and Management and Organization Departments. In addition to the above departments, Center's current users include but are not limited to: Marketing, IOM, Entrepreneur, Executive Education and the USC Preview program.
The Center and its mission have evolved over the years. Originally a single room, the Center is now a major facility consisting of 5 studios that are fully equipped with remote videotaping and playback equipment. This Center is located in BRI- Hall and predominantly serves the needs of the Undergraduate Students. The second ELC facility is located in the most recent building owned by the Marshall School of Business, Popovich Hall. The ELC facility in this location includes 13 studios that are dedicated to serve the needs of the Graduate Students. When not in use by a class the ELC facility at Popovich Hall is used by the Graduate Students as a study space.
Centers employ professional trainers who research, design and conduct the experiential activities for use at the ELC. A group of technicians provide the necessary support to videotape activities at the two Centers. The two facilities are among the most popular resources at the Marshall School of Business, and combined, they are utilized over 150 hours per week.
One thing that I love about Marshall is that they offer so many opportunities to learn in different environments. For example, we have the Experiential Learning Center, better known around here as the ELC. It’s the only place where, as business students, we are really forced to interact with each other and analyze how we work with others. I couldn’t ask for anything better because it really gives me hands on experience with possible business situations.
Class of 2013
Successful careers in business start with fundamentals. Undergraduates at Marshall learn to master these essential building blocks through our business core. Spanning subjects from statistics, accounting, economics and finance, to marketing, operations, strategy and data analysis, Marshall’s core curriculum gives you the skills and knowledge to get ahead.
Business core courses at Marshall include:
- Accounting Fundamentals
- Applied Business Statistics
- Business Finance
- Communication Strategy in Business
- Data Analysis for Decision Making
- Fundamental Principles of the Calculus
- “Organizational Behavior and Leadership”
- Macroeconomics for Business
- Marketing Fundamentals
- Microeconomics for Business
- Operations Management
- Strategic Management
At Marshall, the core is just a beginning. We understand that thriving in business also requires a global mindset. Our curriculum crosses geographic and intellectual boundaries, giving you unprecedented access to international experiential learning opportunities – linking you to the people and places making headlines and transforming the way the world does business.
Students at USC Marshall have the freedom to do more. Our curriculum gives you the flexibility to create an educational experience tailored to your needs.
Outside of our core curriculum, the classes you take and the skills you acquire are up to you. You call the shots – supported by dedicated academic advisors, faculty and alumni mentors. Marshall’s incredible array of elective courses prepares you to excel as an entrepreneur. Marketing guru. Consultant. Portfolio manager. New media mogul. Innovator in socially responsible business. The destination is yours to decide. The path starts here.
Sample Experiential Learning Courses
ACC 373: Introduction to Auditing and Assurance Services
Each semester the students in this course attend an “Audit Mini Workshop”. The workshop allows the student to get a real taste of what a financial audit would entail should they choose to pursue the field of audit to begin their careers. The students attend a two-hour session held by one of the Big Four Firms either at the firm’s office downtown or on-campus at USC. Each firm shares a different part of an audit the student would work on during their first year as an audit staff member of the firm. This workshop allows the students to interact with working professionals and see how the concepts that they learn in class are applied in the work environment.
ACC 463: Internal Audit
This course allows the student to do an internal audit project on a real client. The students are tasked to find a client that could use their services, and then “pitch” their service to the client. The most common service they provide will be to document a client process. The students will interview the employees involved in the process to understand what the company is does in this process. They will then document the process for the client and identify areas where things could go wrong.
BAEP 453: Venture Management
Can you build a revenue-generating business in 15 weeks with $200? In this hands-on course, student teams develop and launch new business concepts and turn them into viable ventures during the semester with a maximum investment of $200. The class uses an "accelerator" model built on practical workshops and exercises. An example of a real business that was built in this course: www.collegezoom.us.
BAEP 499: Social Innovation Design Lab: Improving lives through real-world design
In this course, students learn and apply interdisciplinary "design thinking" methodology to develop marketable products as part of a real-world project. The students live with families in a poor community for four days and make several other one-day visits. They work closely with a partner client community organization to receive market data and concept feedback and to test the product.
BAEP 460: Seminar in Entrepreneurship: The Entrepreneur's Digital Toolkit
This course equips students with the necessary technology skills to build a start-up in the digital space. Students are exposed to cloud technology, mobile architecture, social media, digital marketing, and presentation skills for pitching investors. At the end, product videos are created and pitches are ready for submission to Kickstarter.
BUCO 445: Building Oral Communication Expertise (Effective Public Speaking in Business)
In this course, your professor will work with you and coach you to develop as an effective speaker and communicator. Therefore, your success in this course depends on your taking an active role in your personal development. The course work relies heavily on briefings and presentations, experiential assignments and in-class activities, coaching individual/peer video Assignments (YouSeeU), self-assessments, and participation and professionalism.
BUCO 485: Business Communication Management for Nonprofits
You and your team will work closely with an existing nonprofit organization to develop a comprehensive communication strategy. You will explore the strategic communication issues and challenges that nonprofit managers, board members, and volunteers face. What communication tools are used in conducting fundraising and visibility campaigns, working with a board of directors, attracting and retaining volunteers, writing grants and reporting on program outcomes, and demonstrating accountability to a variety of public constituencies? How do these different communication strategies contribute to a nonprofit organization’s success?
FBE453a/b: Advanced Practicum in Investment Management
Sixteen USC Marshall undergraduate students gain hands-on experience in managing a portion of the University's equity endowment. The course is designed to give students rigorous exposure to contemporary investment and portfolio theory and practice as well as to allow students to learn the skills of money managers through interaction with individuals and institutions engaged in the money management business.
MOR 462: Management Consulting
The course presents the opportunity to go behind the scenes of the desirable management consulting profession and its firms. Consulting skills are honed through written case analysis and discussion. Teams are assigned real-time consulting projects which provide a unique learning experience in the outside business world.
MKT 446: Practicum in New Product Development and Branding
This is an experiential learning course where students step into the shoes of a Product Manager and lead the development of an actual product. Students research, create, design, and develop prototypes and marketing plans for a successful new product introduction for a brand. The course is collaboratively taught by faculty from the Marshall School of Business, Viterbi School of Engineering and Roski School of Fine Arts.
MKT 406: Practicum in Advertising & Promotion Design
This course provides the equivalent experience of a Marketing Internship and is a resume builder. The class will form its own marketing agency and develop, execute and evaluate an integrated marketing communication plan for a real corporate client based on the client's objectives, budget, and parameters.
ACCT 370: External Financial Reporting Issues and BUAD 3OZT.
In this class, students present to teams of professionals from a wide variety of accounting backgrounds, including notable accounting firms. The presentations are rehearsed and recorded as the teams prepare for the 'final' presentations.
FBE 400x: Introduction to Real Estate Finance and Development
This course examines the ownership of real estate from the perspective of an investor with little prior exposure to real estate finance or economics. Utilizing an extensive case study that traces the growth in understanding on the part of an individual who is considering one of the largest and most important investments of his life - the course explains in detail the basic financial concepts that are central to real estate analysis. Computer applications for financial and market analysis, as well as those that dovetail with building management and design, are introduced during class and laboratory exercises.
FBE 428 Principles of Employment Law
Workplace disputes and litigation are among the fastest growing areas of business law. During this survey course students learn the basics of employment law. Acting as part of a management team in presenting human resource recommendations, students learn through team presentations, critically analyzing recent federal court decisions and being challenged with ethical prompts. Students learn practical, real-world skill sets while focusing on laws that affect employees in nonunion settings, such as workplace privacy, covenants not to compete, wage and hour disputes, claims of discrimination and investigating and handling workplace disputes from intake through resolution.
We’re in the business of broadening your horizons. Marshall’s emphasis on interdisciplinary translates to maximum opportunity – allowing you to hone your skills in business and pursue other passions.
At Marshall, supplementary study is encouraged. Double majors and minors are routine. Marshall students have easy access to the full breadth of academic resources offered across USC – one of the nation’s top research universities.
Marshall also offers coveted spots in a number of prestigious joint programs – equipping you with the specialty expertise that distinguishes 21st century leaders and professionals. They include:
Business Administration & Cinematic Arts Joint Program (BCA)
Offered in cooperation with USC’s renowned School of Cinematic Arts, the BCA program provides in-depth knowledge of the history of cinema and television and critical training in areas ranging from entertainment marketing and agenting to broadcast management and gaming.
Business Administration & International Relations Joint Program (BAIR)
In conjunction with USC’s School of International Relations, Marshall offers students the possibility of earning a bachelor of science in business administration with an emphasis in international relations. The program prepares today’s business students to face tomorrow’s global civic, commercial and political challenges.
Dual Degree Program: Bachelor of Science in Business Administration and Computer Science
Together with USC’s Department of Computer Science, Marshall offers a unique combined degree program that bridges business acumen and technical knowhow to provide students with the tools they need to make their mark across a broad range of disciplines. Students meeting the admission requirements for both USC Marshall and USC’s Viterbi School of Engineering are eligible.