AI IN MANAGEMENT (AIM) CONFERENCE 2024

The USC Marshall Center for Global Innovation is the leading center in the world for research on global innovation. Innovation itself is a key driver of the welfare of consumers, the success of firms, and the wealth of nations. The Center creates and disseminates cutting edge research on how innovation helps firms compete, grow, and succeed in today's global environment.

iORB’s core mission is to nurture and grow outlier research, defined as rigorous and relevant academic work that positively impacts the business community and society in general. We envision iORB as the home of renowned thought leaders across business disciplines and from around the world, conducting highly impactful research.

The major purpose of the ISMS is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.

A division of the Advertising Research Foundation, MSI is a non-profit member organization, has been at the forefront of marketing science and research since 1961. We bring together marketing’s most renowned scholars and leading marketers from the world’s best companies to create an unbiased platform for scientific research, purposeful collaborations, and unparalleled peer-to-peer networking.

HARPER, provost professor of management and organization, suggests to The Hechinger Report that strategies to recruit more male students to higher education should be based on input and insights from successful college men themselves.

MIRIC, associate professor of data sciences and operations, posits to BankingDive that the future payments industry will feature multiple providers with specialized services.

In a piece written for The Hill, KIM, professor of management and organization, proposes society needs to change economic incentives and hold purveyors of misinformation accountable.

SCHIELE, associate professor of clinical marketing, posits to BBC that marketers and smaller companies will take a revenue hit by not reaching GenZ shoppers with the same effect if the U.S. bans TikTok.

VYAS, founding director Randall R. Kendrick Global Supply Chain Institute, tells the South China Morning Post that many US ports can handle additional cargo traffic, but any unforeseen event could upend current logistics planning.

CARDON, Warren Bennis Chair in Teaching Excellence, explains to BoneZone that integrity will matter even more as companies increase their use of AI technologies for rote tasks.

HIATT, associate professor of management and organization, tells Spectrum News that the future of fast food service and repetitive jobs could possibly be robotic, especially as restaurants and businesses have the assets to invest in advancing technologies.

IYER, managing director of the Neely Center, explains to TIME that positive content begets positive engagement and vice versa, so elevating desired forms of online speech will be a paradigm shift for social media platforms.

Joint research conducted by JIA, associate professor of strategic management, and WAKSLAK, associate professor of management and organization, is quoted on Earth.com attesting to the potential of AI-generated responses outperform humans in offering emotional support.

New research from the USC Marshall School of Business reveals AI-generated responses can make humans “feel heard” but an underlying bias toward AI devalues its effectiveness.