Associate Professor of Marketing Stephanie Tully was named a winner of the 2023 Consumer Research in Practice Award by the AMA CB Special Interest Group (CBSIG) for her Journal of Consumer Research paper, “The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions.” The award, presented by the American Marketing Association (AMA), recognizes scholarly research that contributes significantly to the marketing practice, addressing an important marketing managerial issue as well as having potential applicability across a range of products, services, and/or industries.

For her research, Tully analyzed income and expenditure data of over 30,000 consumers from a financial services provider and found a naturally occurring relationship between higher payment frequencies and increased spending. According to the paper, “Payment frequency is a fundamental yet underexplored feature of consumers’ finances.” Tully and her co-author Wendy De La Rosa (Wharton School) demonstrated that timing variations in how and when consumers received their income impact their perceptions, behaviors, and general well-being.