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Top Honor for Marshall Marketing Scholar

Top Honor for Marshall Marketing Scholar

Deborah MacInnis named an American Marketing Association Fellow.


Deborah MacInnisDeborah MacInnis, the Charles L. and Ramona I. Hilliard Professor of Business Administration and professor of marketing, has been chosen to join a select group of scholars as an American Marketing Association Fellow.

“I am delighted to have received this prestigious award,” said MacInnis. “The award is truly a USC effort as my collaborations with my USC Marshall colleagues (C. W. Park, Valerie Folkes, Gerry Tellis, Gulden Ulkumen, Joe Priester, and Kristin Diehl) have made it possible.”

The honor is given to AMA members who have made significant contributions to the research, theory and practice of marketing, and/or to the service and activities of the AMA over a prolonged period of time, according to the announcement.

With this award, MacInnis becomes the only woman to have been made a Fellow in the top three associations for marketing scholars, the American Marketing Association, the Society for Consumer Research and the Association for Consumer Research.

“We are very proud of Debbie and her accomplishments,” said Anthony Dukes, professor of marketing and department chair. “The USC Marshall Marketing Department is honored to have her as an integral part of its faculty.”

MacInnis joined Marshall in 1994 after earning her Ph.D. at the University of Pittsburgh and launching her early career at the University of Arizona, Tucson. 

An expert in consumer emotions, MacInnis is the author of the seminal textbook Consumer Behavior, now in its 7th printing. She has published in all the leading marketing journals, served on the editorial boards of many, and has been invited to present her research at conferences across the country. She has more than 24,000 Google Scholar citations.

In addition to being a recognized scholar in her field, MacInnis is also a favorite teacher, in 2010 winning the Golden Apple Award, an award voted on by students. She has also contributed service to the Marshall community, serving as both vice dean for research and strategy and later as vice dean for undergraduate programs in addition to other administrative roles. In 2016, she won a USC Mellon Mentoring Award for her work mentoring faculty.