Assistant Professor of Marketing Yanhao “Max” Wei was named a 2021 MSI Young Scholar, a biennial recognition from the Marketing Science Institute that brings together many of the best young marketing academics in the world.
Through the Young Scholars Program, MSI provides a forum for top scholars to discuss their research, encouraging collaboration and fostering interest in solving real-world marketing problems.
“It is a great joy to receive this recognition,” Wei said. “The research environment at Marshall, together with the close support of the marketing department, has helped me achieve this recognition. I thank all the people who have helped me improve my research, including those during my Ph.D. years who got me started in this scientific profession.”
“The MSI recognition is a fitting testament to Max’s cutting-edge work. The department is very proud to have him among our ranks.”— Anthony Dukes, Professor of Marketing and Department Chair.
Wei’s research focuses on the quantitative analysis of consumers, firms, and markets. He uses an array of quantitative methods from economic theory, statistical analysis, and machine learning.
One innovative stream of research that Wei has been pursuing is the similarity pattern between products. His innovation is presenting this pattern with a network, which allows him to study new products as “creative combinations” of prior products and derive insights for new product development. In addition, Wei studies social networks, consumer finance, and the role of marketing in financial markets.
“The MSI recognition is a fitting testament to Max’s cutting-edge work. The department is very proud to have him among our ranks,” said Anthony Dukes, professor of marketing and department chair.
Wei is the fifth Marshall faculty member to earn this recognition. The alumni of the Young Scholars Program are producing research in leading universities around the world, making an impact on the frontiers of marketing science.