History of the PSI


Business schools excel at teaching skill set, but can they also teach mindset?


Dave Belasco (entrepreneur and professor at USC's Marshall School of Business) and Pete Carroll (former NCAA and current NFL football coach) began discussing the potential for business schools to teach mindset several years ago. With his athletes, Coach Carroll emphasizes the importance of having a strong mind, and he and Dave believed mindset training could also benefit the next generation of performers, leaders, and entrepreneurs.


They united to start an institute at USC to serve as a hub for researching and teaching high-performance mindset. They enlisted the help of Dr. Mike Gervais (high performance psychologist) and Dr. Glenn Fox (neuroscientist and researcher).


The PSI hosted its inaugural event, a talk with Dr. Brené Brown, in November 2017. Since that first event, the PSI has hosted several more events (including talks with Kobe Bryant, Arianna Huffington, and more), developed several research projects related to high performance (including projects with the U.S. Marine Corps, professional athletes, and others), and introduced the first Performance Science curriculum at a U.S. university.