SBI Leadership

David Carter

Room / Office
Associate Professor of Clinical Management and Organization

MBA, BS, University of Southern California

David M. Carter is a national authority on sports business and strategic marketing, and the author of four books about the sport business industry. He founded the Sports Business Group in 1999 following more than ten years of consulting for the sports and entertainment industries. As a sports business consultant specializing in strategic marketing, Professor Carter has consulted for corporations, sports organizations, sports and entertainment venues, law firms, municipalities, and individual athletes. He regularly provides sports business commentary to national media concerns.


Courtney Brunious

SBI Assistant Director, Operations

Courtney M. Brunious is the Associate Director of the University of Southern California’s Sports Business Institute.

He has been working with the Sports Business Institute in varied capacities since 2008. Throughout this time he has assisted with the research, writing, and positioning of Money Games: Profiting from the Convergence of Sports and Entertainment along with helping the SBI successfully deliver upon its initiatives and strategic direction.

He has continued to study the sports business industry for years and has provided insight into issues ranging from sports anchored real estate development to technology. Currently, his focus is on how innovation and disruption are changing the business of sports.

Mr. Brunious is a graduate of the University of Michigan where he obtained his Bachelor’s degree along with the University of Southern California where he obtained both a Juris Doctor degree and a Masters in Business Administration. He is also admitted to the state bar of Illinois.

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