Advanced Management Program (AMP)

Disruption. Innovation. Convergence. AMP prepares rising leaders to meet the challenges of our industry.

AMP Brochure
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As an individual or as a company, you should become a member of the CTM community.  Successful companies lead from the front and the critical thinking, multidisciplinary nature of CTM provides a forum for just that kind of front line business-technology thought.

Advanced Management Program (AMP) is a 5-day open-enrollment continuing education program which focuses on providing high potential employees the leadership skills needed to be successful in a business climate that is being shaped by a data-driven and networked Industrial Revolution (The Fourth Industrial Revolution).  As a part of the program we will identify disruptive elements that are driving changes to markets, businesses, and our personal lives as well.  We will focus on skills needed to communicate these impacts and potential responses to management, customers, partners, and employees.  While the class considers many technologies, the focus of the class is the development of the skills needed to understand the impact of those technologies, the development of plans and strategies that build on technology driven change, and the management skills needed to drive results-driven actions.  

The program provides high-potential leaders with the tools and perspectives needed to manage and lead in an environment transformed by new business models, new operational procedures, and the convergence of telecommunications, technology, and entertainment. Download AMP Overview

Program Objectives

The objective of the Advanced Management Program (AMP) is to provide high potential business leaders with the skills needed to lead in a dynamic and changing business environment.   Among the topics covered in the program will be:

  • The business impacts of change brought on by advancements in technology
  • How disruptive ideas evolve, morph, and jump industry sectors as the technology advances
  • The competitive dynamics, partnerships, business models that shift in response to tech disruption
  • The culture changes associated with generational and sectorized customers and employee cohorts
  • Communicating, Marketing, and selling in a fragmented but networked world 
  • A case study designed to incorporate the AMP program curriculum into a real-world context

 

When is the next program? 

The next scheduled AMP program is scheduled for May 6-10, 2019 in Los Angeles on the USC Campus (the downtown campus is walking distance from LA Live and Staples Center).  You are encouraged to register and participate in this unique program.  If your company is interested in potentially having a dedicated AMP program run at your site, please contact us at ctm@marshall.usc.edu

 

How to register? 

If you are employed by a organization that holds a CTM Board Seat you can register for the next AMP Program at the member registration site

If you are someone who supports the mission of CTM you can register for the next AMP program and the general registration site.  

 

 

Join the CTM Consortium

As an individual or as a company, you should become a member of the CTM community.  Successful companies lead from the front and the critical thinking, multidisciplinary nature of CTM provides a forum for just that kind of front line business-technology thought.

CTM

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