Advanced Management Program (AMP)

Disruption. Innovation. Convergence. AMP prepares rising leaders to meet the challenges of our industry.

AMP Brochure
Thumbnail

Advanced Management Program (AMP) is a 5-day open-enrollment program which focuses on the challenges of management in an increasingly digitized and networked world. Such environments are greatly impacted by escalating competition, organizational change and structural re-alignment brought on by the requirement to deliver constantly increasing levels of value to both enterprise and consumer markets. The program provides high-potential rising leaders with the tools and perspectives needed to manage and lead in an environment transformed by new business models, new operational procedures, and the convergence of telecommunications, technology, and entertainment. Download AMP Overview

How to get a promo code? Employees of CTM member companies may be eligible to receive additional discounts.  Please send an email to ctm@marshall.usc.edu to determine if your company is eligible.

Program Objectives

The objective of the Advanced Management Program (AMP) is to provide high-potential rising leaders with the tools and perspective needed to manage and lead in the evolving communications sector. Among the topics covered in the program will be:

  • A historical perspective on the business impacts of change brought on by advancements in the communications, technology, and media spaces
  • The role and impact of disruptive technology advances
  • The competitive dynamics, partnerships, emerging business models that determine future success
  • The changing generational nature of customers and employees
  • 21st Century marketing and selling
  • A comprehensive case study designed to incorporate all aspects of the AMP program curriculum

"The (program) informed me of trends impacting my industry, while giving me the innovative & tactical tools to plan for the future. The sessions were extremely informative, relevant and engaging. The shared experiences...were unforgettable...This really was world-class training!"

--AMP Participant

- Hide
Who Should Attend

The Advanced Management Program is geared to high potential rising leaders who have a proven track record of success, and who are the perceived next-generation leaders of their respective organizations.

- Hide
Benefits of Attending

Those who complete the Advanced Management Program will be able to merge an understanding of the strategic direction of the evolving industry landscape with the ongoing requirements of managing and leading a functional organization. Managers attending AMP are provided with the tools to analyze the environment, communicate these changes to their colleagues, and lead their organizations.

- Hide
Location

The Advanced Management Program is currently held on the University of Southern California downtown Los Angeles campus. The downtown campus is walking distance from LA Live, Staples Center and a host of restaurants and entertainment venues.

- Hide
Admission Policy

Enrollment in the Advanced Management Program is limited in order to provide maximum opportunity for interaction and teamwork. Participants are encouraged to enroll early to ensure proper placement.

- Hide

CTM

CTM

1149 S. Hill Street, 9th Floor 
Los Angeles, CA 90015 Map