USC Marshall School of Business - Centers of Excellence
Brittingham Social Enterprise Lab
The USC Marshall Brittingham Social Enterprise Lab (BSEL) provides opportunities for USC students, faculty, and other individuals to use business principles to alleviate poverty. Through education, programs, events, and career development, we inspire the next generation of enlightened business leaders and social entrepreneurs.
Center for Effective Organizations
Since its founding in 1979, the Center for Effective Organizations (CEO) has conducted cutting-edge research on a broad range of organizational effectiveness issues. The leading university-based action-research center, CEO, has conducted research that influences how organizations are managed while also making important contributions to academic research and theory from its inception. The Center for Effective Organization's pioneering research in the areas of organizational design and effectiveness has earned it an international reputation for research that bridges the gap between academic theory and management practice.
The Global Branding Center
The Global Branding Center aims to develop, execute and disseminate path-breaking global branding research on traditional and entertainment brands. The center serves the needs of practicing marketers by developing innovative and cost-efficient branding solutions on cutting edge-strategic topics related to brand growth, brand attachment, brand hierarchies, brand fortification and equity maximization, brand and line extensions, brand equity measurement and brand alliances and co-branding efforts.
Center for Global Innovation
Innovation - the use of new technology to create new products and services - is crucial to the welfare of consumers, the success of firms, and the wealth of nations. The Center for Global Innovation researches the causes and effects of innovation of firms and consumers across nations over time. Research from the center helps the education of students and managers on the importance of and the means to commercialize radical innovations. The center also helps select firms commercialize radical innovations through direct consulting and student projects.
Center for Global Supply Chain Management
The USC Marshall Center for Global Supply Chain Management will be a leading center for Global Supply Chain Management, with over 100 companies across the globe working in conjunction with the center to facilitate growth in the industry as well as sustaining a flow of education to meet growing demands for jobs in the industry.
Center for Investment Studies (CIS)
The Center for Investment Studies fosters learning and cutting edge research on investments and the underlying workings of financial markets. The Center provides a forum for experiential student learning, access to industry experts, and resources and funds for academic scholarship on critical investment related topics. The Center strives to produce graduates equipped with the necessary financial analytical skills required for succeeding in global commerce and to support research that has critical real world impact.
Institute for Communication Technology Management (CTM)
CTM provides cutting-edge research, educational programs and forums focused on the rapidly evolving communications, technology, business and entertainment sectors. Founded in 1985, CTM is known by business leaders as a forward-looking source of thought leadership that seeks to provide a clear understanding of business issues that must be at the core of any successful technology driven advancement. Today, CTM's programs provide insights into the critical question of how to link customer needs and technology so the engaging company can profitably serve their targeted customer base.
Lloyd Greif Center for Entrepreneurial Studies
The Lloyd Greif Center for Entrepreneurial Studies is among the nation's leaders in entrepreneurship education and research. Its faculty - a diverse mix of academics and entrepreneur practitioners - together offer undergraduate and graduate programs designed to help students acquire the tools, develop the skills, and cultivate the mindset central to organizing, launching, and managing successful new ventures. The Greif Center has been labeled 'one of the best entrepreneurship programs' by Business Week and has been ranked among the best by U.S. News and World Report.
Neely Center for Ethical Leadership and Decision Making
The Center was founded in 2015 thanks to a generous endowment provided by USC Trustee Jerry Neely and his wife Nancy. The Center’s mission is to advance the practice of ethical business leadership though research, educational programs, curriculum development, seminars, and community outreach.
The Sports Business Institute
The University of Southern California and the Marshall School of Business announced the formation of the Sports Business Institute in October, 2005 The Sports Business Institute is dedicated to understanding and furthering the rapidly growing sports business industry on a global basis, and does so by leveraging extraordinary academic and professional experiences.
The William J. McMorrow Global Real Estate Initiative
The real estate industry has played an outsized role in the economy of Southern California since before California became a state in 1850. And since its inception in 1920, the USC Marshall School of Business has supplied the region with real estate professionals, including entrepreneurs, financiers, accountants and business executives. Now, with a significant gift from real estate leader and USC Trustee William J. McMorrow, the USC Marshall William J. McMorrow Global Real Estate Initiative has become the home headquarters for preparing tomorrow’s industry leaders.