Research

You will work hands-on in a thriving research culture with constant exposure to new and important ideas. Marshall is ranked 8th in the world in research for the years 2015–2019 by the UT-Dallas Research Rankings.

Our faculty regularly publish in the field’s top journals, such as:

  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Consumer Research
  • Marketing Science
  • Management Science

Our faculty also continuously publish in the premiere journals of related disciplines

  • American Economic Review
  • Journal of Personality and Social Psychology
  • Journal of experimental Psychology: General
  • Psychological Science
  • The Rand Journal of Economics

 

Publication with students

From the very beginning of the program, students collaborate with faculty on research projects with the goal of producing research that will be published in the top journals. Below, please find a selection of recent articles that resulted from these collaborations. .
* denote current or former PhD students

D’Angelo*, Jennifer K., Kristin Diehl, and Lisa A. Cavanaugh (2019), “Lead by Example? Custom-made Product Examples from Close Others Lead Consumers to Make Dissimilar Choices,” Journal of Consumer Research, 46, 750-773.

Donovan*, Leigh Anne Novak, and Joseph R. Priester. "Exploring the psychological processes underlying interpersonal forgiveness: The superiority of motivated reasoning over empathy." Journal of Experimental Social Psychology 71 (2017): 16-30.

Jayarajan*, Dinakar, S. Siddarth, and Jorge Silva-Risso. "Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand." International Journal of Research in Marketing 35, no. 4 (2018): 641-660.

Jia*, He, Sha Yang, Xianghua Lu, and C. Whan Park. "Do consumers always spend more when coupon face value is larger? The inverted U-shaped effect of coupon face value on consumer spending level." Journal of Marketing 82, no. 4 (2018): 70-85.

Pei*, Amy, and Dina Mayzlin. "Influencing the Influencers." Working Paper (2019).

Paulson*, Courtney, Lan Luo, and Gareth M. James. "Efficient large-scale internet media selection optimization for online display advertising." Journal of Marketing Research 55, no. 4 (2018): 489-506.

Tellis, Gerard J., Deborah J. MacInnis, Seshadri Tirunillai*, and Yanwei Zhang*. "What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence." Journal of Marketing 83, no. 4 (2019): 1-20.

Valsesia*, Francesca, Davide Proserpio, and Joseph C. Nunes. "The Positive Effect of Not Following Others on Social Media." Journal of Marketing Research (2020): 0022243720915467.

Xu*, Zibin, and Anthony Dukes. "Product line design under preference uncertainty using aggregate consumer data." Marketing Science 38, no. 4 (2019): 669-689.

Faculty Honors

The research of our faculty has been recognized repeatedly as innovative and highly impactful. Faculty members have been named fellows in the field’s leading professional organizations.

  • American Marketing Association IO Lifetime Achievement Award
  • Vijay Mahajan Lifetime Contribution to Marketing Strategy Award
  • Alpha Kappa Psi Award
  • Harold H. Maynard Award
  • William F. O’Dell Award
  • Donald R. Lehmann Award
  • John D.C. Little Award
  • INFORMS Society for Marketing Science Long-term Impact Award
  • Fellow of INFORMS Society for Marketing Science
  • Fellow of American Marketing Association
  • Fellow of Association of Consumer Research 
  • Fellow of Society of Consumer Psychology

Proven Thought Leaders

Our faculty have a substantial role in shaping the discipline through their positions as editors, associate editors and editorial board members of:

  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Consumer Research
  • Journal of Consumer Psychology
  • Marketing Science
  • Management Science

Our faculty also include former presidents of major professional organizations, such as the Association for Consumer Research, the Association for Consumer Psychology, and INFORMS Society of Marketing Science (ISMS).

Learn More

Explore the Marketing department to learn more about current research and faculty activities.