Research

You will work hands-on in a thriving research culture with constant exposure to new and important ideas. Marshall is ranked 5th in the world in marketing research for the years 2013–2018 by the UT-Dallas Research Rankings.

Our faculty have published in the field’s top journals, including:

  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Consumer Research
  • Marketing Science
  • Management Science

Faculty Honors

  • American Marketing Association IO Lifetime Achievement Award
  • Vijay Mahajan Lifetime Contribution to Marketing Strategy Award
  • Alpha Kappa Psi Award
  • Harold H. Maynard Award
  • William F. O’Dell Award
  • Donald R. Lehmann Award
  • John D.C. Little Award
  • INFORMS Society for Marketing Science Long-term Impact Award
  • Fellow of INFORMS Society for Marketing Science
  • Fellow of American Marketing Association
  • Fellow of Association of Consumer Research 
  • Fellow of Society of Consumer Psychology

Proven Industry Leaders

Our faculty have a substantial role in shaping the discipline through their positions as editors or associate editors of:

  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Consumer Research
  • Journal of Consumer Psychology
  • Marketing Science
  • Management Science

Our faculty also include former presidents of major professional organizations, such as the Association for Consumer Research, the Association for Consumer Psychology, and INFORMS Society of Marketing Science (ISMS).

Learn More

Explore the Marketing department to learn more about current research and faculty activities.