Yunhao Huang's research investigates how the increasing adoption of AI and the emergence of online marketplaces affect firm strategy and customer information acquisition and sharing patterns. By studying the economics of these technological shifts, he seeks to uncover actionable insights for marketers navigating this environment and inform our understanding of the digital economy.
His work has been recognized with the MSI Alden G. Clayton Doctoral Dissertation Proposal Award, the ISMS Doctoral Dissertation Award, and the ASA Marketing Section Doctoral Dissertation Research Award.
He holds a Ph.D. in Business Administration from the Haas School of Business at the University of California, Berkeley, as well as a B.Econ. in Economics and Finance and a B.S. in Pure and Applied Mathematics from Tsinghua University.
NEWS + EVENTS
Marshall Faculty Publications, Awards, and Honors: June/July 2025
We are proud to highlight the many accomplishments of Marshall’s exceptional faculty recognized for recently accepted and published research and achievements in their field.
