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Yunhao Huang's research investigates how the increasing adoption of AI and the emergence of online marketplaces affect firm strategy and customer information acquisition and sharing patterns. By studying the economics of these technological shifts, he seeks to uncover actionable insights for marketers navigating this environment and inform our understanding of the digital economy.
His work has been recognized with the MSI Alden G. Clayton Doctoral Dissertation Proposal Award and the ISMS Doctoral Dissertation Award.