Yanhao "Max" Wei

Assistant Professor of Marketing
Room / Office

PhD, University of Pennsylvania; BS, Bocconi University

Max develops economic and statistical models to analyze market data. One of his research areas focuses on the network structures in markets, deriving insights from the connections between consumers or products (e.g., social networks, product similarity, combinatorial creativity). The other area of his research is the marketing-finance interface. He studies how consumers (or investors) make decisions in financial markets (e.g., mutual funds, auto loans, crowdfunding, credit scoring).

Max's research has been published in Management Science, Marketing Science, Economic Journal, and Quantitative Marketing and Economics. He teaches the undergraduate core classes in marketing.
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Yanhao "Max" Wei, Jihoon Hong, Gerard Tellis () "Machine Learning From Success: How Similarity Networks Help to Design Winning Projects in Crowdfunding? ,".
Yanhao "Max" Wei, Nikolai Roussanov, Hongxun Ruan () "Mutual fund flows and performance in (imperfectly) rational markets? ,".
Yanhao "Max" Wei, Zhenling Jiang () "Estimating Parameters of Structural Models Using Neural Networks. ,".
Yanhao "Max" Wei, Hongxun Ruan () "Do connected holdings help firms innovate? ,".
Yanhao "Max" Wei, Linli Xu, Yi Zhu () "Does surge pricing affect customer complaint rate? ,".
Yanhao "Max" Wei, Wensi Zhang, Sha Yang, Xi Cheng () "Online Communities and Social Network Structure ,".
Yanhao Wei () "The Similarity Network of Motion Pictures ,"  Management Science.
Yanhao Wei () "Airline Networks, Traffic Densities, and the Value of Links. ,"  Quantitative Marketing and Economics.
Yanhao Wei, Joseph Harrington () "What Can the Duration of Discovered Cartels Tell Us About the Duration of All Cartels? ,"  Economic Journal  127.
Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chris Dellarocas () "Credit Scoring with Social Network Data ,"  Marketing Science  35, 234 - 258.