Marshall Faculty Publications, Awards, and Honors: February 2025
We are proud to highlight the many accomplishments of Marshall’s exceptional faculty recognized for recently accepted and published research and achievements in their field.
PhD, University of Pennsylvania. Bachelor, Bocconi University.
Max develops models to help understand consumer and product data. His research applies economic models, econometrics, and machine learning. He has mainly worked on two substantive areas. The first area is to better understand networked markets. The second is to better understand consumer choices on financial products. Max's research is published in top academic journals in marketing, economics, finance, and information systems. He is associate editor at Marketing Science.
Areas of Expertise
Departments
NEWS + EVENTS
Marshall Faculty Publications, Awards, and Honors: February 2025
We are proud to highlight the many accomplishments of Marshall’s exceptional faculty recognized for recently accepted and published research and achievements in their field.
Marshall Faculty Publications, Awards, and Honors: June/July 2024
We are proud to highlight the many accomplishments of Marshall’s exceptional faculty recognized for recently accepted and published research and achievements in their field.
Marshall Faculty Publications, Awards, and Honors: May 2024 and Year-End Recognitions
We are thrilled to congratulate Marshall’s exceptional faculty recognized for recently accepted and published research, 2023–2024 awards, and other accolades.
For a complete list of Golden Apple and Golden Compass Awards, voted on by students, please visit HERE.
For a complete list of Faculty and Staff Awards, please visit HERE.
Faculty and Staff Awards Honor Stand-Out Members of Marshall School
The Marshall community recognized their fellow faculty and staff for leadership, inclusivity, and excellence in teaching and research.
Marshall Researcher Honored by Marketing Science Institute
Yanhao “Max” Wei named a 2021 MSI Young Scholar.
RESEARCH + PUBLICATIONS
Blockchain based NFTs (non-fungible tokens) and smart contracts provide creative industries with exciting opportunities. While they have created a great deal of frenzy in markets, in the frenzy there emerges real value for the industries. Traditionally, creators in the creative industries often need to rely on powerful intermediaries to distribute and profit from their creations. NFT and smart contracts provide creators much closer access to content consumers/buyers. Along this line of thought, this article provides marketing researchers with an overview of the unfolding adoption of NFTs and smart contracts in creative industries. We start by pointing out the market frictions and consequent “transaction costs” that creators face traditionally when distributing their creative content to consumers/buyers. Then, we present the basic ideas of smart contracts and NFTs, discussing how they can transform the market by reducing these transaction costs. Meanwhile, we point out limitations and challenges that creators, buyers, and marketplaces might face in the adoption of NFTs and smart contracts. Finally, we raise an abundance of unexplored research questions interesting to both marketing researchers and practitioners.
COURSES