Marshall Researcher Honored by Marketing Science Institute
Yanhao “Max” Wei named a 2021 MSI Young Scholar.
PhD, University of Pennsylvania. Bachelor, Bocconi University.
Max develops models to understand consumer and product data. His research applies economic models, econometrics, and machine learning. He has worked on two substantive areas. One is networked markets (social networks, networks of ideas/products). The other is consumer choices on financial products (consumer lending, mutual funds, cryptos, etc.) Max's research is published in top academic journals in marketing, economics, finance, and information systems.
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