Max develops economic and statistical models to analyze market data. One of his research areas focuses on the network structures in markets, deriving insights from the connections between consumers or products (e.g., social networks, product similarity, combinatorial creativity). The other area of his research is the marketing-finance interface. He studies how consumers (or investors) make decisions in financial markets (e.g., mutual funds, auto loans, crowdfunding, credit scoring).

Max's research has been published in Management Science, Marketing Science, Economic Journal, and Quantitative Marketing and Economics. He teaches the undergraduate core classes in marketing.