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Yanhao (Max) Wei

  • Associate Professor of Marketing

PhD, University of Pennsylvania. Bachelor, Bocconi University.

Max's research uses quantitative methods to understand consumer and product data. He studies problems in networked markets and in consumer finance. He also works on integrating structural estimation and machine learning to gain better insights from data. Max's research is published in top academic journals in marketing, economics, finance, and information systems. He is an associate editor at Marketing Science.

Yanhao (Max) Wei

Areas of Expertise

Creativity
Industrial Organization
Machine Learning
Mutual Funds
Network Analysis
Social Networks
Structural Estimation

Departments

Marketing

RESEARCH + PUBLICATIONS