Yanhao "Max" Wei

Assistant Professor of Marketing
Room / Office

PhD, University of Pennsylvania; BS, Bocconi University

Max develops economic and statistical models to analyze market data. One of his research areas focuses on the network structures in markets (e.g., social networks). He derives insights from the connections between consumers or products, which tend to be omitted in the traditional diagram of market analysis. Another area where he spends lots of time is the marketing-finance interface. He brings models that have been traditionally deployed in consumer analysis to the analysis of frictions in financial markets. The markets that Max has studied include the airlines, credit scoring, motion pictures, institutional investors, online communities, ride-sharing, auto loans, crowdfunding, and others. Max's research has been published in Management Science, Marketing Science, Economic Journal, and Quantitative Marketing and Economics. He teaches the undergraduate core classes in marketing.
+ Show Research List - Hide Research List
Yanhao "Max" Wei, Wensi Zhang, Sha Yang, Xi Cheng () "Online Communities and Social Network Structure ,".
Yanhao Wei () "The Similarity Network of Motion Pictures ,"  Management Science.
Yanhao Wei () "Airline Networks, Traffic Densities, and the Value of Links. ,"  Quantitative Marketing and Economics.
Yanhao Wei, Joseph Harrington () "What Can the Duration of Discovered Cartels Tell Us About the Duration of All Cartels? ,"  Economic Journal  127.
Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chris Dellarocas () "Credit Scoring with Social Network Data ,"  Marketing Science  35, 234 - 258.