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Yanhao (Max) Wei

  • Associate Professor of Marketing

Max develops models to analyze market data. He studies network structures in markets, deriving insights from the connections between consumers (social networks) as well as products (e.g., product similarity, combinatorial creativity). He also studies questions at marketing-finance intersection. He analyzes how consumers or investors make decisions in financial markets, such as mutual funds, cryptocurrency, credit scoring, auto loans, and crowdfunding.

Max's research has been published in top journals including Marketing Science, Economic Journal, QME, Management Science, Review of Financial Studies, Journal of Marketing, Information Systems Research, among others.

Yanhao (Max) Wei

Areas of Expertise

Blockchain
Creativity
Econometrics
Fintech
Industrial Organization
Machine Learning
Mutual Funds
Networks
Social Networks
Structural Estimation

Departments

Marketing

Course List

MKT 402 - Introduction to Marketing Analytics
MKT 613 - Marketing Models in Consumer and Business-to-Business Markets

RESEARCH + PUBLICATIONS