Quoted: Vishal Gupta in Los Angeles Business Journal
GUPTA, Dean’s Associate Professorship in Business Administration, explains to the LA Business Journal that future AI applications will required training data curated by skilled labor.
Vishal Gupta is an Associate Professor of Data Sciences and Operations at the USC Marshall School of Business. Because of his research interests and expertise, he also holds a courtesy appointment in USC Viterbi’s School of Engineering in Industrial and Systems Engineering and is an affiliate faculty with USC’s Center for AI and Society.
Before joining USC, Vishal Gupta completed his B.A. in Mathematics and Philosophy at Yale University, graduating Magna Cum Laude with honors, and completed Part III of the Mathematics Tripos at the University of Cambridge with distinction. He then spent four years working as a “quant” in finance at Barclays Capital, focusing on commodities modeling, derivatives pricing, and risk management.
Eventually, Vishal realized how much he missed working towards a larger mission of impact, and left the private sector to complete his Ph.D. in Operations Research at MIT in 2014.
Vishal’s research focuses on data-driven decision-making and optimization, particularly in settings where data are scarce. Such settings are common in applications that rely on personalization (like precision healthcare) and real-time decision-making (like risk management). Consequently, his research spans a wide variety of areas including revenue management, education, healthcare, and artificial intelligence.
Vishal has received a number of recognitions for his work, including the Wagner Prize for Excellence in the Practice of Advanced Analytics and Operations Research, the Pierskalla Best Paper Prize, the Jagdish Sheth Impact of Research on Practice Award.
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INSIGHT + ANALYSIS
Quoted: Vishal Gupta in Los Angeles Business Journal
GUPTA, Dean’s Associate Professorship in Business Administration, explains to the LA Business Journal that future AI applications will required training data curated by skilled labor.
Quoted: Vishal Gupta in Study International
GUPTA, associate professor of data sciences and operations, chats with Study International about the merits of attending USC Marshall for international students.
Research: Vishal Gupta on Drone
Work by GUPTA, associate professor of data sciences and operations, and colleagues studying the feasibility and effectiveness of drone-delivered AEDs to remote locations to assist patients waiting for emergency vehicles to arrive.
Quoted: Vishal Gupta on USC Trojan Family
GUPTA, associate professor of data sciences and operations, speaks to USC TROJAN FAMILY about the launch of his course "AI: Seeds of Change or Existential Threat?" and the benefits for both students and society.
NEWS + EVENTS
Marshall Faculty Publications, Awards, and Honors: February 2025
We are proud to highlight the many accomplishments of Marshall’s exceptional faculty recognized for recently accepted and published research and achievements in their field.
Marshall Faculty Publications, Awards, and Honors: October 2024
We are proud to highlight the many accomplishments of Marshall’s exceptional faculty recognized for recently accepted and published research and achievements in their field.
USC Marshall Faculty Honored in Chair Installation Ceremony
Fourteen high-achieving faculty were installed with endowed chairs.
Marshall Faculty Publications, Awards, and Honors: August 2024
We are proud to recognize the many accomplishments of Marshall’s exceptional faculty, including recently accepted and published research and achievements in their field.
Faculty and Staff Awards Honor Stand-Out Members of Marshall School
The Marshall community recognized their fellow faculty and staff for leadership, inclusivity, and excellence in teaching and research.
USC Marshall Faculty Hiring Initiative Advances Toward Goal of Gender Parity and Diversity
Marshall builds organizational diversity with focus on underrepresented scholars.
Marshall Phd Student Honored With University Award for Teaching Assistants
Junxiong Yin, a fifth-year PhD student in Marshall’s Department of Data Sciences and Operations, has been awarded a University Outstanding Teaching Assistant Award.
Vishal Gupta Awarded INFORMS Wagner Prize for System to Curb COVID Spread in Greece
The prize was awarded to Gupta and his collaborators for the “Eva” system, which was deployed across all Greek borders to limit the influx of asymptomatic travelers.
Data's Time to Shine
Marshall’s Data Sciences and Operations department has stellar year, racking up grants, research awards and other honors.
Data's Time to Shine
Marshall’s Data Sciences and Operations department has stellar year, racking up grants, research awards and other honors.
RESEARCH + PUBLICATIONS
Reinforcement learning is a promising solution to sequential decision-making problems, but its use has largely been limited to simulation environments and e-commerce. This chapter describes a large-scale deployment of reinforcement learning in Greece during the summer of 2020 to adaptively allocate scarce testing resources to incoming passengers amidst the evolving COVID-19 pandemic. Our system, nicknamed Eva, used limited demographic information and recent testing results to guide testing in order to maximize the number of asymptomatic but infected travelers identified over the course of the tourist season. Results from the field evaluation show a marked improvement over other “open- loop” testing strategies and highlight some of the challenges of deploying reinforcement learning in real-world, high-stakes settings.
In the summer of 2020, in collaboration with the Greek government, we designed and deployed Eva – the first national scale, reinforcement learning system for targeted COVID-19 testing. In this paper, we detail the rationale for three major design/algorithmic elements: Eva’s testing supply chain, estimating COVID-19 prevalence, and test allocation. Specifically, we describe the design of Eva’s supply chain to collect and process thousands of biological samples per day with special emphasis on capacity procurement. Then, we propose a novel, empirical Bayes estimation strategy to estimate COVID-19 prevalence among different passenger types with limited data and showcase how these estimates were instrumental for a variety of downstream decision-making. Finally, we propose a novel, multi-armed bandit algorithm that dynamically allocates tests to arriving passengers in a non-stationary environment with delayed feedback and batched decisions. All of our design and algorithmic choices emphasize the need for transparent reasoning to enable human-in-the-loop analytics. Such transparency was crucial to building trust and buy-in among policymakers and public health experts in a period of global crisis.
This chapter introduces the small-data, large-scale optimization regime, an asymptotic setting that arguably better describes certain data-driven optimization applications than the more traditional large-sample regime. We highlight unique phenomena that emerge in the small-data, large-scale regime, and show how these phenomena cause certain traditional data-driven optimization algorithms like sample average approximation (SAA) to fail. We then propose a new debiasing approach that has provably good performance in this regime, highlighting a new path forward for research and development into these types of applications.
Increased availability of high-quality customer information has fueled interest in personalized pricing strategies, i.e., strategies that predict an individual customer’s valuation for a product and then offer a customized price tailored to that customer. While the appeal of personalized pricing is clear, it may also incur large costs in the form of market research, investment in information technology and analytics expertise, and branding risks. In light of these trade-offs, our work studies the value of personalized pricing strategies over a simple single price strategy. We first provide closed-form lower and upper bounds on the ratio between the profits of an idealized personalized pricing strategy (first-degree price discrimination) and a single price strategy. Our bounds depend on simple statistics of the valuation distribution and shed light on the types of markets for which personalized pricing has little or significant potential value. Second, we consider a feature-based pricing model where customer valuations can be estimated from observed features. We show how to transform our aforementioned bounds into lower and upper bounds on the value of feature-based pricing over single pricing. Finally, we demonstrate how to obtain sharper bounds by incorporating additional information about the valuation distribution (moments or shape constraints) by solving tractable linear optimization problems.
Throughout the coronavirus disease 2019 (COVID-19) pandemic, countries have relied on a variety of ad hoc border control protocols to allow for non-essential travel while safeguarding public health, from quarantining all travellers to restricting entry from select nations on the basis of population-level epidemiological metrics such as cases, deaths or testing positivity rates1,2. Here we report the design and performance of a reinforcement learning system, nicknamed Eva. In the summer of 2020, Eva was deployed across all Greek borders to limit the influx of asymptomatic travellers infected with severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), and to inform border policies through real-time estimates of COVID-19 prevalence. In contrast to country-wide protocols, Eva allocated Greece’s limited testing resources on the basis of incoming travellers’ demographic information and testing results from previous travellers. By comparing Eva’s performance against modelled counterfactual scenarios, we show that Eva identified 1.85 times as many asymptomatic, infected travellers as random surveillance testing, with up to 2–4 times as many during peak travel, and 1.25–1.45 times as many asymptomatic, infected travellers as testing policies that utilize only epidemiological metrics. We demonstrate that this latter benefit arises, at least partially, because population-level epidemiological metrics had limited predictive value for the actual prevalence of SARS-CoV-2 among asymptomatic travellers and exhibited strong country-specific idiosyncrasies in the summer of 2020. Our results raise serious concerns on the effectiveness of country-agnostic internationally proposed border control policies3 that are based on population-level epidemiological metrics. Instead, our work represents a successful example of the potential of reinforcement learning and real-time data for safeguarding public health.
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