Tal Shoshani

Tal Shoshani is a PhD Candidate in Marketing. He studies patterns of consumer and market behavior in the physical world in different contexts. In his work, Tal mainly uses large-scale smartphone geolocation data and econometric and machine learning models. He also investigates methods that aim to balance marketing insights derived from such sensitive data with consumer privacy. Tal has presented his findings at several conferences in Marketing, Information Systems, and Economics.