There is an ongoing debate in the mergers and acquisitions literature centered on whether mergers and acquisitions (M&As) have positive or negative effects on competition and market entry outcomes. While the dominant view suggests that mergers and acquisitions exert positive influence on the merging firms and their rivals (for instance, in terms of positive abnormal returns), an opposing view grounded in the anti-trust perspective argues that M&As deter competition and future market entry. However, empirical evidence on whether M&As facilitate or deter competition within an industry is very limited. In this research, we attempt to provide empirical evidence to inform this debate by studying the impact of M&As on a specific competitive outcome - app developers’ segment-entry decisions in the mobile app market. Based on data covering the entire population of iOS developers during the period between 2008 and 2015, we find that the number of M&As in a specific segment has negative impact on app developers’ subsequent segment entries. Further, the entry-deterring effect of M&As is (a) stronger for iOS-platform incumbents than for iOS-platform new entrants, and (b) stronger for the deals conducted by large acquirers. These empirical findings are aligned with an anti-trust perspective in that the competition-deterring effects of M&As indicate their “dark side.”