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Miriam T. Burgos

  • Associate Vice Dean for Teaching and Innovation
  • Professor of Clinical Marketing
  • Academic Director, Online MBA Program

Miriam Burgos specializes in multi-cultural marketing, brand management, and sales management. Prior to joining USC, Professor Burgos worked in the consumer packaged goods industry with Procter & Gamble and Colgate Palmolive where she developed expertise in how a multi-national corporation successfully takes a product to market in a global economy from initial concept to branding, and ultimately to consumers' homes and workplaces. She worked in Procter & Gamble's multicultural business development organization (MBDO) and also has experience in marketing strategy, cause-marketing, and small-business marketing plan development.

Miriam T. Burgos

Areas of Expertise

Brand Prominence
Business-to-Business Marketing
Consumer Behavior
Consumer Decision Making
Consumer Products
Cultural Identity
Digital Marketing