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Miriam T. Burgos

  • Associate Vice Dean for Teaching and Innovation
  • Professor of Clinical Marketing
  • Academic Director, Online MBA Program

Miriam Burgos specializes in multi-cultural marketing, brand management, and sales management. Prior to joining USC, Professor Burgos worked in the consumer packaged goods industry with Procter & Gamble and Colgate Palmolive where she developed expertise in how a multi-national corporation successfully takes a product to market in a global economy from initial concept to branding, and ultimately to consumers' homes and workplaces. She worked in Procter & Gamble's multicultural business development organization (MBDO) and also has experience in marketing strategy, cause-marketing, and small-business marketing plan development.

Miriam T. Burgos
Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU

Areas of Expertise

Brand Prominence
Branding
Brands
Business-to-Business Marketing
Collaboration
Consumer Behavior
Consumer Decision Making
Consumer Products
Cultural Identity
Digital Marketing

Departments

Marketing

NEWS + EVENTS

COURSES

Fall 2023
  • GSBA-505
    Fundamentals of Business
    Fundamentals of financial accounting, microeconomics, statistics, analytics and communication.
  • GSBA-561
    Evaluating Market Performance
    Evaluation of the firm by the market forces that affect its success; financial accounting and reporting; competitive market analysis; external communication; microeconomics; labor, customer and financial markets, statistical and decision analysis, financial and organization measures of effectiveness
  • GSBA-570
    The Role of the Senior Executive
    Introduction to strategic management; executive leadership; environmental analysis; international context; financial growth strategies; social, legal and macroeconomic issues; role of CEO with boards, media and other publics; business ethics, strategic planning project. Recommended preparation: GSBA 534
  • GSBA-571
    Environmental Analysis: Establishing Competitive Advantage
    Development of strategic planning processes; analysis of economic, social, political environment; forecasting; futures research; macroeconomics; international economics; technological developments; multinational management simulation; field projects.
  • GSBA-572A
    Strategic Planning for Growth
    Formulation and implementation of strategies in different organizational and environmental contexts; financial growth strategies; comparative management; impact of taxation; technology strategies; product development and new market strategies. (Duplicates credit in GSBA-572)
  • GSBA-560
    The Perspective of Top Management
    Using cases, students are introduced to top management issues of executive leadership, environmental and strategic analysis, use of financial statements, organizational assessment and design, technology management and decision support systems. Graded CR/NC.