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Grace Gu

  • Assistant Professor of Data Sciences and Operations

Grace Gu is an Assistant Professor of Data Science and Operations at USC Marshall School of Business. Her research interests lie in the intersection of technological innovation and strategic management, with a focus on technology strategies in the IT industry. One theme of Prof. Gu’s work examines disintermediation in online marketplaces, where customers and service providers circumvent the platform to transact directly. Her other work also studies firm strategic decisions and technological competition, particularly in online digital marketplaces such as the mobile App platforms, Wikipedia, and the video game industry. Prof. Gu received her doctorate in Technology and Operations Management from Harvard Business School.

Grace Gu

Areas of Expertise

Digital Strategy
Technology Innovation


Data Sciences + Operations


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