Grace Gu

Assistant Professor of Data Sciences and Operations
Room / Office
307 D

PhD - Harvard University; M.A. - Tsinghua University

Grace Gu is an Assistant Professor of Data Science and Operations at USC Marshall School of Business. Her research interests lie in the intersection of technological innovation and strategic management, with a focus on technology strategies in the IT industry. One theme of Prof. Gu’s work examines disintermediation in online marketplaces, where customers and service providers circumvent the platform to transact directly. Her other work also studies firm strategic decisions and technological competition, particularly in online digital marketplaces such as the mobile App platforms, Wikipedia, and the video game industry.
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Shane Greenstein, Grace Gu, Feng Zhu () "Ideology and Composition Shift among an Online Crowd: Evidence from Wikipedians ,"  Management Science  67, 3067–3086.
Grace Gu, Feng Zhu () "Trust and Disintermediation: Evidence from an Online Freelance Marketplace ,"  Management Science  67, 794–807.