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- tellis@marshall.usc.edu
Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU
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Gerard J Tellis
- Jerry and Nancy Neely Chair in American Enterprise
- Director of the Institute for Outlier Research in Business
- Director of the Center for Global Innovation
Gerard J Tellis (PhD Michigan) is Neely Chaired Professor of American Enterprise, Director of the Institute for Outlier Research in Marketing, Director of the Center for Global Innovation, at the USC Marshall School of Business. Dr. Tellis is an expert in innovation, advertising, social media, new product growth, and global market entry. He has published 7 books and over 200 papers (http://www.gtellis.net ) that have won over 30,000 citations in Google Scholar. His publications have won over 25 awards. He is Past-President ISMS and was an Associate Editor of Marketing Science and Journal of Marketing Research.
INSIGHT + ANALYSIS
INSIGHT + ANALYSIS
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![Color image of the Microsoft, Apple, Meta, Tesla, Amazon, Nvidia, and Google logos.]()
Article: Trillicorns and U.S.'s Startup Culture Will Help America Outlive the Average Age of Empires
GERARD TELLIS, Neely Chaired Professor of American Enterprise, looks at how seven companies define the possibilities and responsibilities of startups in the 21st century for NASDAQ.
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![Color photograph of a Covid outbreak warning.]()
Cited: Gerry Tellis in Forbes
Work by TELLIS, Neely Chaired Professor of American Enterprise, is showcased in a FORBES piece analyzing the costs associated with preventing a single Covid infection during lockdown.
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![Color photograph of the NFL logo painted on grass.]()
Quoted: Gerard Tellis On Super Bowl Advertising Strategy
Thoughts TELLIS, professor of marketing, shared with USC NEWS in 2022 are highlighted in a MENTAL FLOSS piece on the industry's approach to the big game.
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![Interview: Gerry Tellis on CBS]()
Interview: Gerry Tellis on CBS
Gerry Tellis, Professor of Marketing, speaks to CBS News about increases in the price of Super Bowl ads.
NEWS + EVENTS
NEWS + EVENTS
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![Marshall Faculty Publications, Awards, and Honors: May 2023 and Year-End Round-Up]()
Marshall Faculty Publications, Awards, and Honors: May 2023 and Year-End Round-Up
We are thrilled to congratulate our faculty on recently accepted and published research, 2022-2023 teaching and research awards, and new chair appointments.
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![Marketing Scholar wins Buck Weaver Award]()
Marketing Scholar wins Buck Weaver Award
Senior scholar Gerry Tellis honored by peers at ISMS Conference.
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![Needed: Tougher SEC Disclosures]()
Needed: Tougher SEC Disclosures
No Guarantee: New study says current SEC disclosures insufficient to protect investors from biases about 'irrelevant’ past performance.
