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Gerard J Tellis
  • Neely Chaired Professor of American Enterprise
  • Director of the Institute for Outlier Research in Business
  • Director of the Center for Global Innovation
  • Professor of Marketing

Gerard J Tellis (PhD Michigan) is Neely Chaired Professor of American Enterprise, Director of the Institute for Outlier Research in Marketing, Director of the Center for Global Innovation, at the USC Marshall School of Business. Dr. Tellis is an expert in innovation, advertising, social media, new product growth, and global market entry. He has published 7 books and over 200 papers (http://www.gtellis.net ) that have won over 30,000 citations in Google Scholar. His publications have won over 25 awards. He is Past-President ISMS and was an Associate Editor of Marketing Science and Journal of Marketing Research.

Areas of Expertise

Advertising
Artificial Intelligence (AI)
Creativity
Crowdfunding
Crowdsourcing
Innovation
Machine Learning
New Product Launches
Social Media
Viral Ads

Departments

Management + Organization
Marketing

Centers + Institutes

Center for Global Innovation
Institute for Outlier Research in Business

INSIGHT + ANALYSIS

The latest interviews, quotes, citations, and research in the media.

RESEARCH + PUBLICATIONS