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Gerard J Tellis (PhD Michigan) is Neely Chaired Professor of American Enterprise, Director of the Institute for Outlier Research in Marketing, Director of the Center for Global Innovation, at the USC Marshall School of Business. Dr. Tellis is an expert in innovation, advertising, social media, new product growth, and global market entry. He has published 7 books and over 200 papers (http://www.gtellis.net ) that have won over 30,000 citations in Google Scholar. His publications have won over 25 awards. He is Past-President ISMS and was an Associate Editor of Marketing Science and Journal of Marketing Research.
Areas of Expertise
Centers + Institutes
INSIGHT + ANALYSIS
Quoted: Gerard Tellis On Super Bowl Advertising Strategy
Thoughts TELLIS, professor of marketing, shared with USC NEWS in 2022 are highlighted in a MENTAL FLOSS piece on the industry's approach to the big game.
Interview: Gerry Tellis on CBS
Gerry Tellis, Professor of Marketing, speaks to CBS News about increases in the price of Super Bowl ads.
Quoted: Gerry Tellis in Dot.la
Gerry Tellis, Professor of Marketing, is quoted in Dot.la about Granted - a new ticket platform.
NEWS + EVENTS
Marketing Scholar wins Buck Weaver Award
Senior scholar Gerry Tellis honored by peers at ISMS Conference.
Needed: Tougher SEC Disclosures
No Guarantee: New study says current SEC disclosures insufficient to protect investors from biases about 'irrelevant’ past performance.
RESEARCH + PUBLICATIONS