Research: Eva Buechel in Fortune
Buechel’s research reveals “detachment paradox”: while employers recognize employees who unplug from work are more productive and motivated, they are still less likely to be considered for promotions.
Eva Buechel is an Assistant Professor of Marketing at the University of Southern California. Her research interests focus on the psychological processes that shape consumer judgments, decisions and behaviors. Specifically, she examines how current experiential states affect cognitions and how these in turn determine consumers’ estimations of utility and value. Her research appeared in top marketing and psychology journals, including Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, and Emotion. She teaches the undergraduate marketing fundamentals course at the Marshall School of Business.
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