Skip to main content

Eva Buechel

  • Assistant Professor of Marketing

Eva Buechel is an Assistant Professor of Marketing at the University of Southern California. Her research interests focus on the psychological processes that shape consumer judgments, decisions and behaviors. Specifically, she examines how current experiential states affect cognitions and how these in turn determine consumers’ estimations of utility and value. Her research appeared in top marketing and psychology journals, including Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, and Emotion. She teaches the undergraduate marketing fundamentals course at the Marshall School of Business.

Eva Buechel

Areas of Expertise

Affective Forecasting
Consumer Decision Making
Consumer Happiness
Consumer Products
Effort and Labor
Product and Outcome Specifications
Product Customization
Social Media