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Colin Coggins

  • Adjunct Professor of Entrepreneurship

Colin Coggins and his business/teaching/writing partner, Garrett Brown, are best-selling authors, speakers, and professors known for their entertaining and unexpected approach to selling that blurs the line between sales and life. They teach the popular class they created, Sales Mindset for Entrepreneurs, at the University of Southern California's Marshall School of Business. As sought-after speakers, they bring their antithetical, mindset-first approach to audiences around the world. They are also co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset.

Colin has deep experience as a commercial executive leader, author, and keynote speaker, known for his unique and proven approach to scaling revenue generation by cultivating sales IQ across entire organizations, prioritizing a commercial mindset cross-functionally. He has held senior leadership roles at several emerging technology companies, including Bitium, Mobile Roadie, and more recently as the Chief Commercial Officer at Fabric, and the SVP/GM at Chegg. After Bitium was acquired by Google, Colin took on a Chief Revenue Officer role, while also becoming a sales advisor to startups, an entrepreneur-in-residence at Techstars, and a lead mentor at Pharrell Williams' Black Ambition. Colin was the SVP of sales at Bitium, where he and Garrett met for the first time. They worked together until Bitium was acquired by Google, and haven't stopped working together since. 

Colin remains an investor, advisor, and an executive leader, in addition to the work he does with Garrett. He resides in Los Angeles, California with his family.

Colin Coggins

Areas of Expertise

Artificial Intelligence (AI)
Behavior Change
Business of Sustainability
Business Transformation
Business-to-Business Marketing
Career Development


Lloyd Greif Center for Entrepreneurial Studies