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Colin Coggins

  • Adjunct Professor of Entrepreneurship

Colin Coggins and his business/teaching/writing partner, Garrett Brown, are authors, speakers, and professors known for their entertaining and unexpected approach to selling that blurs the line between sales and life. They teach the popular class they created, Sales Mindset for Entrepreneurs, at the University of Southern California's Marshall School of Business. As sought-after speakers, they bring their antithetical, mindset-first approach to audiences around the world. They are also co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset.

Colin has deep experience as a sales & revenue leader, practitioner, and theorist, known for his unique and proven approach to scaling revenue generation by cultivating sales IQ across entire organizations, not just within sales units. He has held senior leadership roles at several emerging technology companies, including Bitium, Mobile Roadie, and most recently as the Chief Commercial Officer at Fabric. Colin was the SVP of sales at Bitium, where he and Garrett met for the first time. They worked together until Bitium was acquired by Google, and haven't stopped working together since. After the Google acquisition, Colin took on a Chief Revenue Officer role, while also becoming a sales advisor to startups, an entrepreneur-in-residence at Techstars, and a lead mentor at Black Ambition.

Colin remains an investor, advisor, and an executive commercial leader, in addition to the work he does with Garrett. He resides in Los Angeles, California with his family.

Colin Coggins

Areas of Expertise

How to Sell


Lloyd Greif Center for Entrepreneurial Studies