PhD, University of Pennsylvania; BA, University of Oregon
Alex is an Assistant Professor of Marketing at the University of Southern California. His research studies the use of experimentation and machine learning in e-commerce. In his work, he investigates how firms use A/B testing platforms and develops methods that utilize these platforms for optimal decision making, with applications to personalization and promotional retail strategies. Alex's research has appeared in and won numerous awards at international academic conferences. He teaches introductory marketing courses to undergraduates at the Marshall School of Business.