Abby Fifer Mandell is an award-winning educator, user researcher, master facilitator and design strategist. As senior lecturer in entrepreneurship and founding executive director of the Brittingham Social Enterprise Lab, Abby has guided hundreds of individuals and organizations to apply user-centered design to challenges faced by individuals and families worldwide. Community foci include older adults, farmworkers in California’s Central Valley, and adults diagnosed with Type 2 Diabetes. Abby won the Academy of Management Innovation in Entrepreneurship Pedagogy Award in 2018. Prior to USC, Abby lectured at American Jewish University and designed educational facilities with Brailsford & Dunlavey. She is a Wexner Heritage Fellow, serves on the advisory board of United Parents and Students, and in 2023 received the USC Mentoring Award for Faculty Mentoring Undergraduate Students.
Areas of Expertise
Centers + Institutes
INSIGHT + ANALYSIS
Kevin Kassel '17 Profiled by USC News
KASSEL, a double major in business and environmental studies, founded Club H2O and Aqus — a company devoted to deliver water filters to developing countries currently dependent upon boiling or buying water.
NEWS + EVENTS
USC Marshall Alumna Launches an Accessible, Affordable Coworking & Event Space for Dreamers
In this lush new 10,000-square-foot space, Deena Saunders-Green helps foster care alumni and artists monetize their creativity while breaking down stigmas.
A Picture to Last a Lifetime
USC Marshall students bring senior portraits, housing support and other services to teens from the Antelope Valley through NewColorsProject.