Abby Fifer Mandell is an award-winning educator, user researcher, master facilitator and design strategist. As senior lecturer in entrepreneurship and founding executive director of the Brittingham Social Enterprise Lab, Abby has guided hundreds of individuals and organizations to apply user-centered design to challenges faced by individuals and families worldwide. Community foci include older adults, farmworkers in California’s Central Valley, and adults diagnosed with Type 2 Diabetes. Abby won the Academy of Management Innovation in Entrepreneurship Pedagogy Award in 2018. Prior to USC, Abby lectured at American Jewish University and designed educational facilities with Brailsford & Dunlavey. She is a Wexner Heritage Fellow, serves on the advisory board of United Parents and Students, and in 2023 received the USC Mentoring Award for Faculty Mentoring Undergraduate Students.
Areas of Expertise
Centers + Institutes
INSIGHT + ANALYSIS
NEWS + EVENTS
Marshall and Davis Partner for Symposium on Future of Aging
Inaugural gathering of students, faculty, and experts explored how to make aging better for everyone through innovation, inclusive design, and market opportunities.
Marshall Educators Honored with 2023 USC Mentorship Awards
Abby Fifer Mandell, K.R. Subramanyam, and Paat Rusmevichientong receive accolades for exceptional commitment.
Marshall Faculty Publications, Awards, and Honors: April 2023
We are proud to highlight the amazing Marshall faculty who have received awards this month for their groundbreaking work!
USC Marshall Alumna Launches an Accessible, Affordable Coworking & Event Space for Dreamers
In this lush new 10,000-square-foot space, Deena Saunders-Green helps foster care alumni and artists monetize their creativity while breaking down stigmas.