Nofar Duani

I am an Instructor of Marketing at USC Marshall School of Business. I study consumer behavior with a particular interest in how new technologies influence consumers’ judgments and behaviors. My work explores how consumers interact with new technologies, what they derive from virtual experiences, how they behave in digital spaces, and how they perceive companies’ adoption of, and reliance on, new technologies. Within this space, I study a variety of topics, including live streaming, virtual work environments, price discrimination, and algorithmic decision-making.