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Nofar Duani
- Assistant Professor of Marketing
I am an Instructor of Marketing at USC Marshall School of Business. I study consumer behavior with a particular interest in how new technologies influence consumers’ judgments and behaviors. My work explores how consumers interact with new technologies, what they derive from virtual experiences, how they behave in digital spaces, and how they perceive companies’ adoption of, and reliance on, new technologies. Within this space, I study a variety of topics, including live streaming, virtual work environments, price discrimination, and algorithmic decision-making.
INSIGHT + ANALYSIS
INSIGHT + ANALYSIS
NEWS + EVENTS
NEWS + EVENTS
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USC Marshall in the Media: January 2025
USC Marshall School of Business faculty are featured in national and regional publications as thought leaders and experts in their fields.
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Research: Consumers Are More Tolerant when Algorithms Drive Price Discrimination
A new study, published in the Journal of the Association for Consumer Research by Assistant Professor Nofar Duani, shows consumers feel less judged and exploited by algorithms, but not in every pricing situation.
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Marshall Welcomes Thirteen New Faculty Members
With backgrounds in academia and business, these thought leaders bring extensive knowledge and experience into the classroom.
COURSES
COURSES