Gordon Ho

Gordon Ho is CEO of Xpertainment, a strategy consulting firm & adjunct professor at Georgetown (Marketing) & USC (Crisis Strategy). Ho was EVP at Disney Studios and CMO & sales head at Princess Cruises. At Princess, Gordon’s team led Diamond Princess Covid crisis communications, the Discovery at Sea partnership and OCEAN Medallion launch, the #1 travel IOT wearable. Ho created Disney’s $3B direct-to-video category & Disney’s Movie Rewards loyalty program. He is on the Board of the Coalition of Asian Pacifics in Entertainment and Ronald McDonald House of S. Cal & is an Advisor of Retina, optimizing lifetime value, and Authiphy, a blockchain firm. Ho has a BS, Stanford and MBA, Kellogg.