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Gordon Ho

  • Adjunct Professor of Management and Organization

Gordon Ho is CEO of Xpertainment, a strategy consulting firm & adjunct professor at Georgetown (Marketing) & USC (Crisis Strategy). Ho was EVP at Disney Studios and CMO & sales head at Princess Cruises. At Princess, Gordon’s team led Diamond Princess Covid crisis communications, the Discovery at Sea partnership and OCEAN Medallion launch, the #1 travel IOT wearable. Ho created Disney’s $3B direct-to-video category & Disney’s Movie Rewards loyalty program. He is on the Board of the Coalition of Asian Pacifics in Entertainment and Ronald McDonald House of S. Cal & is an Advisor of Retina, optimizing lifetime value, and Authiphy, a blockchain firm. Ho has a BS, Stanford and MBA, Kellogg.

Gordon Ho
Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU

Departments

Management + Organization

NEWS + EVENTS

COURSES

Spring 2024
  • ACCT-499
    Special Topics
    Selected topics reflecting current trends and recent developments in the field of accounting. Topics vary each semester.
  • MOR-544
    Fundamentals of Crisis Management
    Types of crises, their developmental stages and nature and the faulty rationalizations that adversely affect businesses. How to recognize, diagnose and prevent crises.
  • MOR-599
    Special Topics
    Selected topics reflecting current trends and recent developments in management and policy sciences.