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Gordon Ho

  • Professor of the Practice in Management and Organization

Gordon Ho is CEO of Xpertainment, a strategy consulting firm & adjunct professor at Georgetown (Marketing) & USC (Crisis Strategy). Ho was EVP at Disney Studios and CMO & sales head at Princess Cruises. At Princess, Gordon’s team led Diamond Princess Covid crisis communications, the Discovery at Sea partnership and OCEAN Medallion launch, the #1 travel IOT wearable. Ho created Disney’s $3B direct-to-video category & Disney’s Movie Rewards loyalty program. He is on the Board of the Coalition of Asian Pacifics in Entertainment and Ronald McDonald House of S. Cal & is an Advisor of Retina, optimizing lifetime value, and Authiphy, a blockchain firm. Ho has a BS, Stanford and MBA, Kellogg.

Gordon Ho
Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU

Departments

Management + Organization

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COURSES

Spring 2025
  • MOR-499
    Essentials for Leading Product Management Teams
    Develop essential product management skills including aligning teams, identifying product-market fit, leading diverse stakeholders, and driving the highest return product outcomes.
  • MOR-531
    Applied Product Management
    Hands-on experience managing real products from start to finish. Essential processes and tools to enhance skills and improve professional prospects.
  • MOR-544
    Fundamentals of Crisis Management
    Types of crises, their developmental stages and nature and the faulty rationalizations that adversely affect businesses. How to recognize, diagnose and prevent crises.
  • RISK-386
    Managing Risks and Crises in Media, Hospitality and Tech
    Examination of risks in the media, hospitality and tech industries and the ways to prepare, manage and recover from crisis situations.
Fall 2024
  • BUAD-304
    Organizational Behavior and Leadership
    The role of leadership in business organizations; concepts and skills for managing oneself and others.
  • GSBA-508
    Foundations of Business Success
    Foundational knowledge and skills needed to achieve long-term career success and satisfaction.
  • RISK-387
    Risk Management in Entertainment, Sports and the Arts
    Knowledge and skills needed to identify, analyze, control, finance and report on the risks particular to entertainment, sports and the arts. Duplicates credit in the former ACCT 387.
Spring 2024
  • ACCT-499
    Special Topics
    Selected topics reflecting current trends and recent developments in the field of accounting. Topics vary each semester.
  • MOR-544
    Fundamentals of Crisis Management
    Types of crises, their developmental stages and nature and the faulty rationalizations that adversely affect businesses. How to recognize, diagnose and prevent crises.
  • MOR-599
    Special Topics
    Selected topics reflecting current trends and recent developments in management and policy sciences.