EDIT

Brigitte Engel

Director

- (213) 740-6410
engel@marshall.usc.edu

Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU

COURSES

Fall 2024

GSBA-561

Evaluating Market Performance

Evaluation of the firm by the market forces that affect its success; financial accounting and reporting; competitive market analysis; external communication; microeconomics; labor, customer and financial markets, statistical and decision analysis, financial and organization measures of effectiveness.
GSBA-570

The Role of the Senior Executive

Introduction to strategic management; executive leadership; environmental analysis; international context; financial growth strategies; social, legal and macroeconomic issues; role of CEO with boards, media and other publics; business ethics, strategic planning project. Recommended preparation: GSBA 534
GSBA-571

Environmental Analysis: Establishing Competitive Advantage

Development of strategic planning processes; analysis of economic, social, political environment; forecasting; futures research; macroeconomics; international economics; technological developments; multinational management simulation; field projects.
GSBA-572A

Strategic Planning for Growth

Formulation and implementation of strategies in different organizational and environmental contexts; financial growth strategies; comparative management; impact of taxation; technology strategies; product development and new market strategies. (Duplicates credit in GSBA-572)
GSBA-560

The Perspective of Top Management

Using cases, students are introduced to top management issues of executive leadership, environmental and strategic analysis, use of financial statements, organizational assessment and design, technology management and decision support systems. Graded CR/NC.