“We find people who can tell stories with images.”

Tina Hay, CEO of Napkin Finance, offers insight into how her firm harnesses the unique and innovative power of visual storytelling to make finance more understandable for everyone.

February 28, 2019
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The USC Marshall Critical Thinking Initiative​​

Dr. AJ Ogilvie

Interviewed by AJ Ogilvie, Assistant Professor of Business Communication.

“We find people who can tell stories with images.”

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Tina Hay comes from a diverse background encompassing film, technology and finance. She is the founder of Napkin Finance (www.napkinfinance.com), a visual guide to money. Before Napkin Finance, she was cofounder of CityTripping.com and the editor of CityTripping Los Angeles: Your Guide to Restaurants, Nightlife, Shopping, Culture, Fitness and Hotels. Additionally, Tina created and runs the environmental-conservation group All You Need is One. She holds a BA from UCLA and an MBA from Harvard University.

In this Critical Inquiries episode, Dr. AJ Ogilvie sits down with Tina to discuss her entrepreneurial trajectory as well as the kinds of creative and critical thinking that propels her firm, Napkin Finance.