Marshall Hosts ISMS Marketing Conference

Scholars and practitioners convene at Jill & Frank Fertitta Hall June 7 – 10, 2017

June 02, 2017

More than 900 scholars from around the world will convene at the USC Marshall School of Business next week to attend the 2017 ISMS Marketing Science Conference.

Now in its 39th year, the conference is considered the premier event for thought leaders, bringing together leading scholars, practitioners, and policy makers with a shared interest in rigorous scientific research on topics in marketing.

This is the second time USC Marshall will host the conference. Panel discussions, plenary sessions and special events will fill the three-day program. Topics range from branding to big data, social media to game theory, randomized control trials to the sharing economy. In all, 19 concurrent sessions will run on June 8, 9, and 10. The event will be held in Jill and Frank Fertitta Hall, Marshall’s new state-of-the-art educational facility. 

For a full list of events, visit the conference website.

The effort to bring the Marketing Science conference to campus was led by Gerard Tellis, director of the Center for Global Innovation, professor of marketing, management and organization, and holder of the Jerry and Nancy Neely Chair in American Enterprise.

“I am thrilled we have the opportunity to host this conference,” said Tellis. “Our vibrant city and beautiful campus offer a wonderful setting for the intellectual depth and rigor of the scholarly community we’re bringing to Los Angeles.”

The ISMS Doctoral Consortium will precede the conference on Wednesday, June 7. An annual event for doctoral students from universities around the world, the consortium is geared toward advancing doctoral fellows’ intellectual and professional development. Its program features both plenary and breakout sessions, as well as opportunities for professional dialogue and social networking. The chair of the Doctoral Consortium in 2017 is Olivier Toubia, the Glaubinger Professor of Business at Columbia University.

ISMS (Informs Society for Marketing Science) fosters the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.