University of Southern California

Marshall in the Media

1/30/15 The Huffington Post

The Huffington Post featured a column written by Gene Del Vecchio about Mattel’s CEO stepping down.

1/30/15 The Washington Post

The Washington Post quoted Ira Kalb about the ineffectiveness of Super Bowl ads.

1/28/15 The New York Times

In a piece on loyalty programs, The New York Times featured research by Joe Nunes on what he and a colleague called the endowed progress effect. The article mentions the psychological benefit of preloading a frequent buyer card with a couple of punches to make the dangled reward appearing closer as an example of this phenomenon.

1/26/15 The Huffington Post

The Huffington Post ran a column by Ira Kalb about an NFL scandal involving deflated footballs.

1/23/15 The New York Times

The New York Times, in a Reuters story, quoted David Carter about whether L.A. needs an NFL team or not.

1/22/15 The New York Times
The New York Times quoted David Carter of the USC Marshall School about the role Dale Earnhardt Jr. and Jeff Gordon have played in attracting new NASCAR fans.
1/22/15 Forbes

Forbes cited an op-ed by Jacob Soll about Greece's lack of transparency in accounting.

1/22/15 CNBC

CNBC quoted David Carter about recent media scrutiny faced by the NFL.

1/22/15 The New York Times

The New York Times quoted David Carter about the role Dale Earnhardt Jr. and Jeff Gordon have played in attracting new NASCAR fans.