The Digital Transformation – This is hand-to-hand combat.” Bob Zukis

Bob Zukis sees two corporate worlds.

July 15, 2019
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Bob Zukis sees two corporate worlds. In one world, a company is smoothly navigating the Digital Transformation and using these new tools to connect with customers and advance their business. In the other world, he sees boardrooms that simply don’t comprehend how the digital world operates and that there are barbarians at the gates. Bob says, “this is a crisis in the boardroom” and that business are facing new risks while simultaneously being presented with tremendous opportunities, He notes “Even Warren Buffet says we’re in uncharted territory.” In this episode of Business Class we hear how businesses can begin to navigate this new landscape.

 

Dick Drobnick

Interviewed by Richard Drobnick, Director of the USC IBEAR MBA Program.

The Digital Transformation – This is hand-to-hand combat.” Bob Zukis

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Bob runs the USC IBEAR MBA International Business Consulting Project and is CEO of the Digital Directors Network.

Expert insight into the world of business