The 39th Annual Marketing Science Conference

Wednesday, June 07, 2017 12:00 am - Saturday, June 10, 2017 12:00 am

Location: Jill and Frank Fertitta Hall


Doctoral Consortium – Wednesday, June 7, 2017
Main Conference – Thursday, June 8 – Saturday, June 10, 2017

Hosted by Gerard J. Tellis, Professor of Marketing, and the USC Marshall Marketing Department

About the Conference

The Marketing Science Conference is an annual event held under the auspices of ISMS (the INFORMS Society for Marketing Science). ISMS is a society of scholars devoted to researching market phenomena at the interface of firms and consumers, and disseminating that knowledge to students, managers, public officials and society at large.

For more information about the conference, please visit the website: