Message from the Director

Master of Science in Marketing

A Message from the Director

Message from the Director

“Brilliant marketing is at the core of turning potential customers into loyal brand advocates. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. 

The Marshall School of Business Master of Science in Marketing Program’s mission is to be the pre-eminent provider of the highest quality world class post-graduate experience in marketing.

Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities.

The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses.

We expect from you -

  • Passion for marketing and desire to exceed and excel.
  • Personal commitment throughout the program.
  • Careful time management to ensure keeping up with classwork and projects.
  • Team player with good communication skills.
  • Strong desire to learn and think critically and innovatively.

MS in Marketing Students study from world renowned faculties. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, Price School of Policy and Planning, etc.

Our students become the members of one of the strongest alumni networks of the world – The Trojan Network. USC Trojan Network includes 375,000 alumni and Marshall Network includes more than 88,000 alumni all over the world.

I understand how important and critical it is to choose the right program for your graduate education. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have.  Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. You are also welcome to email us on if you have any questions.

I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. We look forward to hearing from you.”

-  Diane Badame

About the Academic Director:

Diane Badame

Dr. Diane Badame specializes in the fields of management, customer satisfaction and new product development. She currently serves as the Academic Director of the Master of Science in Marketing Program. Previously, she served as an Academic Director and Assistant Dean of Full-time MBA Program and Associate Dean of the Executive MBA and MBA PM Programs.

Dr. Badame received Marshall’s Golden Apple Teaching Award in 2010. Before joining USC, she held senior management positions with major consumer packaged-goods and financial services companies. She also consults with business organizations in the areas of marketing strategy, new product development and customer satisfaction.