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Electives and Certificates

Master of Science in Marketing

A Solid Foundation for Your Advanced Marketing Career

The Master of Science in Marketing Program begins in late May. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. The core courses are as follows and are required for both tracks unless noted:

  • GSBA 528 – Marketing Management
  • GSBA 542 – Communication for Management
  • DSO 510 – Business Analytics
  • GSBA 545 - Data Driven Decision Making (required for Analytics Track only)
  • MKT 512 – Customer Insights and Analysis (required for Analytics Track only)
  • MKT 525 – Consumer Behavior (required for Consumer Behavior Track only)
  • MKT 556 – Internet Marketing
  • MKT 566 – Marketing Analytics
  • MKT 560 – Marketing Strategy (Capstone Course)

Depending on the student's chosen track and interests, elective courses will vary.

Analytics Track Electives

In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. The following is a list of electives open to students on the Analytics Track:

  • DSO 528 Data Warehousing, Business Intelligence, and Data Mining
  • DSO 545 Statistical Computing and Data Visualization
  • DSO 570 The Analytics Edge: Data, Models, and Effective Decisions
  • DSO 574 Using Big Data: Challenges and Opportunities
  • MKT 512 Customer Insights and Analysis **
  • MKT 530 New Product Development
  • MKT 536 Pricing Strategies
  • MKT 543 Market Demand and Sales Forecasting **
  • MKT 566 Marketing Analytics **
  • MKT 567 Marketing Metrics for Business Decisions

          ** If not completed as a required course

Consumer Behavior Track Electives

The Consumer Behavior Track offers a wide range of electives. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest.

The remaining four courses or 10.5 units of electives can either be taken at the Marshall School of Business (in Marketing or other Marshall departments such as DSO, Data Sciences and Operations and MOR, Management and Organization) or at other prestigious USC schools including the Annenberg School of Communication, the School of Cinematic Arts, the Keck School of Medicine and the Price School of Public Policy.

The following list is a sample of electives available to students.

COURSE CODE COURSE TITLE UNITS
MKT 530 New Product Development 3
MKT 533 Branding Strategy 3
MKT 536 Pricing Strategies 3
MKT 580 Fostering Creativity 3
BAEP 551 Introduction to New Ventures 3
BAEP 553 Cases in New Venture Management 3
BAEP 557 Technology Commercialization 3
BAEP 558 The Entrepreneurial Advisor: Problem Solving for Early-Stage Companies 3
CMGT 549 Case Studies in Digital Entertainment 4
CMGT 550 Hollywood 3.0: Entertainment Industry in the Convergence Age 4
CMGT 555 Online Marketing Communication Development and Analysis 4
CMGT 559 Global Hollywood 4
CNTV 522 The Television Industry: Networks, Cable and the Internet 4
CNTV 524 Digital Technologies and the Entertainment Industry 4
DSO 528 Data Warehousing, Business Intelligence, and Data Mining 4
DSO 530 Applied Modern Statistical Learning Methods 4
DSO 545 Statistical Computing and Data Visualization 3
DSO 556 Business Models for Digital Platforms 3
DSO 570 The Analytics Edge: Data, Models, and Effective Decisions 3
DSO 573 Data Analytics Driven Dynamic Strategy and Execution 3
DSO 586 Global Healthcare Operations Management 3
FBE 557 Business Law and Ethics 3
GSBA 555 Management and Organization of the Creative Industries 3
MKT 528 Sales Management: The Art and Science of Sales 3
MKT 555 Marketing Channels 3
MKT 5XX Any 500-Level MKT courses, including any of the above not applied as a requirement 3
MOR 543 Leading with Mindfulness and Compassion 1.5
MOR 566 Environmental Sustainability and Competitive Advantage 3
PM 501 Foundations in Health Education and Promotion 3
PM 547 Public Health Policy and Politics 4
PM 563 Organizing and Mobilizing Communities for Public Health 4
PM 585 Child Health Policy 4
PPD 509 Problems and Issues in the Health Field 4

Internship Opportunities

Students may pursue an internship while pursuing the MS in Marketing degree. Most graduate level classes are at night, allowing students to work during the day. Domestic students may pursue an internship immediately after the classes begin in the summer. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Other than an internship in marketing, students may also earn credits for the following:

MKT 592 Field Research in Marketing 0.5 - 1
MKT 593 Independent Research in Marketing 0.5 - 1
MKT 595 Internship in Marketing 0.5 - 1
MKT 597 Consulting Project in Marketing 0.5 - 1

Graduate Certificate in the Business of Entertainment in addition to the MS in Marketing degree

The USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. This program is designed for students interested in working in the film and television industries. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems.

MS Marketing Cinematic Arts Elective Course and Certificate
The USC School of Cinematic Art

Completion of the certificate requires 16 units of graduate-level coursework selected from the following list of courses offered by the USC School of Cinematic Arts.

COURSE CODE COURSE TITLE UNITS
CNTV 521 The World of the Producer 4
CNTV 522 The Television Industry: Networks, Cable and the Internet 4
CNTV 523 Feature Film Financing and the Studio System 4
CNTV 524 Digital Technologies and the Entertainment Industry 4
CNTV 525 Entertainment Marketing in Today's Environment 4
CNTV 589 Graduate Film Seminar 2 or 4 or 8
CTPR 560 Seminar in Motion Picture Distribution, Budgeting, and Management 4
CTPR 561 Publicity for Cinema and Television 4
CTPR 562 Seminar in Motion Picture Business 2 or 4 or 8
CTPR 563 The Business of Representation 4

Below are the requirements for students who would like to apply for the Graduate Certificate in the Business of Entertainment.

  • Completed application form (can be requested from The Cinema School’s Industry Relations office, located on the 2nd floor of the George Lucas Building)
  • 500-word statement demonstrating why you want to add the Graduate Certificate in the Business of Entertainment to your MS in Marketing degree
  • Undergraduate GPA of 3.0 (or equivalent) or higher

MS in Marketing students may take up to 7.5 credits of the above classes that can be counted toward the MS in Marketing degree as well.

For further information on the application for the Graduate Certificate in the Business of Entertainment, please contact sir@cinema.usc.edu.