Master of Science in Marketing

Academic Overview

Advance Your Career In As Little As One Year!

The MS in Marketing Program is designed to hone analytical and innovative marketing skills and help you build deep marketing expertise.


The M.S. in Marketing Experience

Hear from students, faculty and more about the exciting and unique benefits of the program.


Accelerate Your Marketing Career

Click on the thumbnail below for an overview of our one-year intensive Master of Science in Marketing Program!

Why Join the MS in Marketing Program

Acquire the skills you need to advance your marketing career in 1-2 years

The USC Marshall Master of Science in Marketing Program (ranked 6th in the nation by TFE Times) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Our personalized curriculum sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. 

Is this a great fit for you?

The MS in Marketing Program is a great fit for individuals who wish to dive further into their marketing career. Prospective students with a marketing career destination will be able to specialize in the industry they desire without having to take general business courses offered by an MBA degree. Completing the program in one year (for full-time students) allows you to maintain your work momentum when you return to the workforce. Or, complete the program part-time over two-five years while you continue working, and apply the marketing skills you learn in class to your job right away. Further, the program prides itself in its personalization and personal touch: you are not alone in your pursuit of your marketing career. Leveraging the Trojan Network and a wide array of career support and services, by the time you graduate, you will be equipped with world-class skills to take you to the next level.

Where can it take you?

We are proud of our graduates, who have embarked on their career journeys after graduating this summer. Below are some of the companies where our graduates work.

  • ESPN
  • Netflix
  • LinkedIn
  • Disney
  • Hyundai
  • NYX
MKT Ranking Gold
MS MKT Tracks 2 specialization tracks (Analytics - STEM)
MSMKT Time Clock Full-time and part-time options
Msmkt Open book 6.5 core classes, 3.5 electives
MsMkt Breifcase Personalized career services

The Application for the Class of 2024 opens August 15, 2022!

The Master of Science in Marketing Program begins with Orientation on May 19, 2023. We are a Summer in-take program only. We do not have a Fall in-take.

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We'd Like to Meet You

Information sessions are a great way to introduce yourself, explore the program and learn more about student life at the University of Southern California.