Master of Science in Marketing

Academic Overview
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Advance Your Career In As Little As One Year!

The MS in Marketing Program is designed to hone analytical and innovative marketing skills and help you build deep marketing expertise.

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The M.S. in Marketing Experience

Hear from students, faculty and more about the exciting and unique benefits of the program.

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Why Join the MS in Marketing Program


Acquire the skills you need to advance your marketing career in 1-2 years

The USC Marshall Master of Science in Marketing Program (ranked 6th in the nation by TFE Times) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Our personalized curriculum sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Watch the video below to get to know our program better in less than 3 minutes.


Is this a great fit for you?

The MS in Marketing Program is a great fit for individuals who wish to dive further into their marketing career. Prospective students with a marketing career destination will be able to specialize in the industry they desire without having to take general business courses offered by an MBA degree. Completing the program in one year (for full-time students) allows you to maintain your work momentum when you return to the workforce. Or, complete the program part-time over two-five years while you continue working, and apply the marketing skills you learn in class to your job right away. Further, the program prides itself in its personalization and personal touch: you are not alone in your pursuit of your marketing career. Leveraging the Trojan Network and a wide array of career support and services, by the time you graduate, you will be equipped with world-class skills to take you to the next level.

Where can it take you?

We are proud of our graduates in the Class of 2017 who have embarked on their career journeys after graduating this summer. Below are some of the companies where our graduates work.

  • ESPN
  • Netflix
  • LinkedIn
  • Disney
  • Hyundai
  • NYX

MKT Ranking Gold

MS MKT Tracks 2 specialization tracks
MSMKT Time Clock Full-time and part-time options
Msmkt Open book 6.5 core classes, 3.5 electives
MsMkt Breifcase Personalized career services

Application Deadlines

The application cycle for the Class of 2019 is now open.

The first round deadline is October 31st, 2017.

The fifth and final round deadline is February 28, 2018.

Prospective students are encouraged to apply as early as possible.

Monthly Newsletter

Stay up to date with program offerings, upcoming events and news about our students' achievements.

We'd Like to Meet You

Information sessions are a great way to introduce yourself, explore the program and learn more about student life at the University of Southern California.