Digital Innovation for Business Professionals
Registration for this courses closes on Tuesday, January 11, 2022. Earn a 10% discount by enrolling three or more registrants from the same organization.
With this program, not only will you have an in-depth understanding of new digital strategies, you’ll also understand exactly how to implement them.
Be prepared to join innovative teams by reskilling and upskilling with our Digital Innovation for Business Professionals program. Designed by leveraging curriculum from our powerful University degree coursework, this intensive and practical online program delivers the necessary toolkit to prepare you for the implementation and execution of digital initiatives. This course can assist in helping you stand out in an increasingly competitive job market and stay ahead of the accelerating digital marketplace.
Digital transformation is about talent and not just technology. This course can assist in helping you stand out in an increasingly competitive job market and stay ahead of the accelerating digital marketplace. It requires well-prepared and agile business professionals. Future-proof your career by learning the digital foundations and skills necessary for today’s organizational leadership. The demand for digitally savvy consultants, managers, directors, and executives is higher than ever.
LEARN 20 ACTIONABLE SKILLS (1 week per skill) Become irreplaceable by learning essential digital strategies, tactics and implementation methods.
Category: Analyzing Business and Technology Architecture to support Strategic Digital Innovation
• Skill 1: Strategically identifying digital assets to leverage in the organization's architecture
• Skill 2: Grouping components to foster agility
• Skill 3: Managing components on the cloud for agility
• Skill 4: Deciding how to use an ERP to help with cross-functional information sharing
• Skill 5: How to implement ERP
• Skill 6: How to flexibly integrate components with reusable business services
• Skill 7: Being able to identify where security threats can come from
• Skill 8: Being able to create a secure infrastructure
Category: Designing Strategic Initiatives for Successful Digital Business Innovation
• Skill 9: Disruptive business opportunity analysis
• Skill 10: Disruptive technology opportunity analysis
• Skill 11: Road-mapping a strategic initiative
• Skill 12: Helping organizations strategize data monetization
• Skill 13: Understanding business intelligence tools: AI & ML
• Skill 14: Establishing federated governance for decentralized innovation
Category: Empowering Innovation Throughout an Organization’s Ecosystem
• Skill 15: Fostering citizen developers
• Skill 16: Establishing a PAAS for distributing innovation capability to the masses
• Skill 17: Establishing an Open Innovation Initiative
• Skill 18: Establishing Blockchain-based smart contracts for a distributed supply chain
• Skill 19: Creating smart spaces with edge computing
• Skill 20: Establishing an innovative ecosystem
WHO SHOULD ATTEND? This richly practical program was designed in response to requests from consultants and mid-level business professionals seeking to discover the latest digital trends, opportunities, and disruptions, in order to pivot their career and gain the vital skill sets necessary to become a digital strategist.
This course prepares you for a variety of roles including: technology consultant, business analyst, and digital strategist, essentially those jobs that help organizations remain competitive in this digital age. Become irreplaceable by learning essential digital strategies, tactics and implementation methods.
Online Teaching Method & Experience
The self-paced Digital Innovation for Business Professionals program incorporates group activities, live meetings, and real-world application exercises for optimum learning. We strongly recommend that participants dedicate 2-3 hours per week to this 20-week course.
Using elements of High Impact Learning Journeys (HILJ), each module within this 20-week program will begin with participants engaging in a number of self-paced learning activities including relevant case studies, articles, and lecture videos to build a foundational understanding of each skill. Participants will then work within small groups to dig deeper in applying the knowledge to hypothetical business cases and applied frameworks. Participants will then demonstrate each skill by demonstrating their competency in applying the skill with a self-paced exercise centered around real-world application.
Throughout the duration of the course, opportunities will be given for participants to meet live with program faculty members to receive content coaching and application suggestions for applying the content into their current positions.
Read more about our High Impact Learning Journey (HILJ) at https://www.marshall.usc.edu/programs/executive-education-programs/programs-organizations/delivering-your-program
Ann Majchrzak, Ph.D., Professor of Data Sciences and Operations & USC Associates Chair in Business Administration, USC Marshall School of Business
Dr. Majchrzak is a seasoned professor, researcher, and consultant of digital innovation, helping a range of companies implement new digital technologies that disrupt their industry. She is a Fellow of the Association for Information Systems. She has held concurrent appointments at Esade Business School, Ramon Llull University (Barcelona, Spain) Vrije Universiteit Amsterdam, LUISS School of Business and Management (Rome, Italy), and Simon Fraser University (Vancouver Canada) in the areas of Innovation and Organization. She has a 2020 book: Unleashing the Crowd: Collaborative Solutions for Wicked Business and Societal Problems, a Marshall webinar for Covid19 & Small Businesses, and a Tommy Talk on the subject. For a complete BIO, click here
See the Articles & Research section below for some of Professor Majchrzak's published work
Rik Reppe, CEO, Experience Alchemists
Mr Reppe is the CEO of, a new kind of consultancy that bands together independent talent to offer premier consultancy/agency quality at a much lower price point – and to empower and enable talent to make more, find greater fulfillment, and have greater autonomy in their careers. He is working with MBO Partners, Inc’s CEO, Miles Everson, to enlarge this kind of consultancy into establishing a global talent platform to disrupt both the staffing and consulting industries, using both fresh-off-campus talent as well as seasoned consultants. He will be pilot-testing the 20 skill competencies developed in this class as certification badges for consultants on his platform. He brings to the platform his extensive consulting experience and recent experience as the global leader of PwC’s Customer Experience practice and a founding partner of PWC’s Experience Center, a hybrid agency/consultancy. He has had substantial experience working with USC. He is a USC alum, and currently on the board of USC’s School of Dramatic Arts. For a complete BIO, click here
Articles & Research
BOOK: Unleashing the Crowd: Collaborative Solutions for Wicked Business and Societal Problems. Palgrave Publications, with A. Malhotra 2020
Articles in more practitioner-oriented journals:
Virtual workspace technologies. MIT Sloan Management Review, 46(2), 11-14. Malhotra, A., Majchrzak, A. (2005) https://www.researchgate.net/profile/Ann-Majchrzak/publication/239761776_How_virtual_teams_use_their_virtual_workspace_to_coordinate_knowledge/links/568fe7ca08aecd716aedc660/How-virtual-teams-use-their-virtual-workspace-to-coordinate-knowledge.pdf
Crowd equity investors: An underutilized asset for open innovation in startups. California Management Review, 60(2), 43-70. DiPietro, F., Majchrzak, A., Prencipe, A. (2017). https://journals.sagepub.com/doi/full/10.1177/0008125617738260?casa_token=RShp_qhoarwAAAAA%3A23P3sukmwjLDBxcPp8oUG-1uE4GL9wTeF-1uWAW2Nwf646oBNfpLFpGqtGqWLtITUjv4dANpULIg
Can absence make a team grow stronger? Harvard Business Review, May issue, 131-137, Majchrzak, A., Malhotra, A., Lipnack, J., Stamps, J. (2004) https://www.researchgate.net/profile/Arvind-Malhotra-2/publication/269395805_Can_Absence_Make_a_Team_Grow_Stronger/links/09e4150b6486d9a37e000000/Can-Absence-Make-a-Team-Grow-Stronger.pdf
Leading virtual teams. Academy of Management Perspectives, Feb, 60-70. Malhotra, A., Majchrzak, A., Rosen, B. (2007) https://journals.aom.org/doi/abs/10.5465/AMP.2007.24286164
Tapping the innovative business potential of innovation contests. Business Horizons, 58(4), 389-399. Armisen, A., and Majchrzak, A.9 (2015) https://www.sciencedirect.com/science/article/abs/pii/S0007681315000336
Emergency! Web 2.0 to the rescue! Communications of the ACM. 54(4) 125-132. Majchrzak, A. More, P. (2011) https://dl.acm.org/doi/fullHtml/10.1145/1924421.1924449?casa_token=pHHrHYMO-fMAAAAA%3Ax1W6ZkMUl_n3BXnFyxZsZBgjkZe2ows2lUoUNH9adXqIMdIxkMcPOEn_j7ZhNi0RWMeeSKlsNMAP
Four keys to managing emergence. MIT Sloan Management Review, 47(2), 14-18, Majchrzak, A., Logan, D., McCurdy, R, Kirchmer, M. (2006) https://www.researchgate.net/profile/Ann-Majchrzak/publication/269394702_Four_Keys_to_Managing_Emergence/links/54889fcb0cf268d28f08fc68/Four-Keys-to-Managing-Emergence.pdf
Information security in cross-enterprise collaborative knowledge work. E:CO (Emergence) 6 (4), 2005, pp4-8, Majchrzak, A. Jarvenpaa, S.L. (2005) https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.76.8789&rep=rep1&type=pdf
For a more complete list of Faculty Articles & Research click here https://www.marshall.usc.edu/personnel/ann-majchrzak
Every reasonable effort will be made to ensure this course runs as described on this web page. Please note that course dates and professors are subject to change. You will be notified by email in advance if there is a date or professor change. Additionally, this course also requires a minimum number of registrants in order to take place. You will be notified by email if the course does not meet this minimum.